Social Media & Tourism: 10 Tips to Attract Travelers

putting social, mobile and emerging media to work

BEN GROSSMANcommunications strategist602 741 0314@bengrossmanwww.ben-grossman.comwww.slideshare.net/bengrossmanbgrossman@oxfordcommunications.comwww.oxfordcommunications.com

#SMBPhillysocialmediabreakfast.com/phillytweet questions to @VisitBucksPA

SOCIAL:Technology that enablesconversations and relationships.MOBILE:Wireless technology that enablesaccess to information andcommunication.EMERGING:New technology that has not yetreached the mainstream.

IT’S A CHANGEDCONSUMER-SCAPE.

700/second # OF FACEBOOKFACEBOOK 2011 STATUS UPDATES

600/second # OF TWEETS 700/second # OF FACEBOOKTWITTER 2011 STATUS UPDATES

SOCIAL NETWORK USE:AGE: APRIL 2009 - MAY 201018-29 13% INCREASE50-64 88% INCREASE 65+ 100% INCREASE PEW RESEARCH CENTER | AUGUST 2010

9 OF 10INTERNET USERSVISIT SOCIAL NETWORKSMONTHLY. COMSCORE | FEBRUARY 2011

1in 29 OF 10INTERNET USERSread blogs monthlyVISIT SOCIAL NETWORKSMONTHLY. EMARKETER | AUGUST 2010

1/8MINUTESONLINE ISSPENT ONFACEBOOK. COMSCORE | FEBRUARY 2011

1/8MINUTESONLINE ISSPENT ONFACEBOOK. 3x more time spent with social media than email. NIELSEN | NOVEMBER 2010

140MILLION140 CHARACTERTWEETS SENTEVERY SINGLEDAY ONTWITTER. TWITTER | 2011

30,000,000,000pieces of content sharedon Facebook monthly FACEBOOK | 2011

IT’S A CHANGEDBUSINESS-SCAPE.

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant

for energizing tourists and locals alike! Be Findable

/secondSEARCHES ONGOOGLE, BING& YAHOO

38,127/second SEARCHES ON GOOGLE, BING & YAHOO COMSCORE | JANUARY 2010

78%OF ONLINE CONSUMERSRESEARCH BEFORE THEY BUY PEW RESEARCH CENTER | SEPTEMBER 2010

MORE MONEY = MORE ONLINE RESEARCH < $30,000 67%$30,000-$49,999 81%$50,000-$74,999 84% $75,000+ 88% PEW RESEARCH CENTER | SEPTEMBER 2010

FISH WHERE THEFISH ARE. (they’re waiting for you...)

HOW WILL THEY FIND YOU?it’s natural.

You have to put yourself out there.

You have to put yourself out there.1. Google Places ‣ google.com/places

You have to put yourself out there.1. Google Places ‣ google.com/places2. Yelp ‣ biz.yelp.com

You have to put yourself out there.1. Google Places ‣ google.com/places2. Yelp ‣ biz.yelp.com3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com

PARTNER BENEFIT!

You have to put yourself out there.1. Google Places ‣ google.com/places2. Yelp ‣ biz.yelp.com3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com

WONDERING HOW MANYFISH THERE ARE WANDERING? #1 #4 #5 #9#2 #7 #3 #6 #8

GOOGLE ADWORD TRAFFIC ESTIMATOR TOOLadwords.google.com/select/TrafficEstimatorSandbox

for energizing tourists and locals alike! Be Findable

for energizing tourists and locals alike! Be Findable Be Trustworthy

WHEN PEOPLE FEELTHEY CAN DEPENDON EACH OTHER, TRUST HAPPENS.

TWO MOST TRUSTED FORMS OF ADVERTISING: 1. FAMILY/FRIENDSNIELSEN | 2009 2. ONLINE STRANGERS

tripadvisor.com/owners

foodspotting.com/about/business

PARTNER BENEFIT! foodspotting.com/about/business

for energizing tourists and locals alike! Be Findable Be Trustworthy

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive

PUT YOUR MOSTDESIRABLE FOOTFORWARD.USE COMPELLINGMULTI-MEDIA TOBECOME BELIEVABLE.

flickr.com

youtube.com/t/creators_corner

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational

START ACONVERSATION. LISTEN. LEARN. ENGAGE.

WARNING: THIS ISN’T ONE-WAY ADVERTISING.70%OF FACEBOOK USERS WHO ‘LIKE’PAGES DO NOT FEEL THEY’VEGIVEN THEIR PERMISSION TO BEMARKETED TO. EXACTTARGET | 2009

HINT: KNOW YOUR CONSUMERS BACKWARDS & FORWARDS. sts? tere How o the ir in ften do they w hat are hear from you ant toW ? What can you provide of value? brand? with your they con nect W hy didWhen is it best to reach them?

PARTNER BENEFIT! search.twitter.com

EXACTTARGET | 2009

TWITTER USERS LEADCONVERSATIONS. EXACTTARGET | 2009

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive

MONITOR, MONITOR,MONITOR.

socialmention.com google.com/alertssearch.twitter.com

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch

EXTEND RELATIONSHIPS AFTER THE VISIT. TOUCH TACTFULLY, BUT TOUCH OFTEN.

facebook.com/pages PARTNER BENEFIT!

EXACTTARGET | 2009

50%OF FACEBOOKUSERS LOG-INEVERY DAY. FACEBOOK | 2011

EXACTTARGET | 2009

130 friendsAVERAGE SPHERE OF INFLUENCEFOR A FACEBOOK USER FACEBOOK | 2011

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile

72%OF ADULT CELL PHONEUSERS TEXT MESSAGE PEW RESEARCH CENTER | SEPTEMBER 2010

65%OF ADULT CELLPHONE USERSSLEEP WITHTHEIR PHONES PEW RESEARCH CENTER | SEPTEMBER 2010

1/2U.S. CELL PHONES WILLBE SMART PHONES BYCHRISTMAS 2011 NIELSEN | 2010

1/3YELP SEARCHES ISFROM MOBILE YELP | 2011

PARTNER BENEFIT! foursquare.com/businesses

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic

41% of U.S. Internet users threatened to stop buying from companiesCMO COUNCIL STUDY | 2009 that sent irrelevant messages

EXACTTARGET | 2011

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting

81% give their email address for a giveaway, deal, or upcoming sale.EXACTTARGET | 2011

PARTNER BENEFIT!

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting

for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant

TODAY’S TAKEAWAYS:1. Ten tips for social, mobile and emerging technology.2. Each other - stay and socialize. Partnerships between partners can work wonders.3. Get on Visit Bucks County’s social radar--there are benefits to working together.4. Be Brilliant with Oxford--come chat us up about ideas and how we can help you.5. Join the Social Media Breakfast Greater Philly community and look out for our next event.

BEN GROSSMANcommunications strategist602 741 0314@bengrossmanwww.ben-grossman.comwww.slideshare.net/bengrossmanbgrossman@oxfordcommunications.comwww.oxfordcommunications.com#SMBPhillysocialmediabreakfast.com/phillytweet questions to @VisitBucksPA

MAY 10, 2011

putting social, mobile and emerging media to work

http://www.yucezerey.com	1099
http://www.travelvalley.nl	350
http://alexmassari.com	196
http://dominomarketing.wordpress.com	177
http://www.sociallyperforming.com	138
http://www.queticointernetmarketing.com	130
http://www.marvindereuver.nl	88
http://www.slidescene.com	49
http://alexmassari.wordpress.com	35
http://ben-grossman.com	27
http://feeds.feedburner.com	20
http://www.kuddlenetwork.com	10
http://paper.li	10
http://www.slideshare.net	7
http://www.reisupdate.nl	6
http://translate.googleusercontent.com	3
http://gxbo-uk.appspot.com	2
http://www.krishna.me	2
http://sasidiomas.blogspot.com	2
url_unknown	2
http://www.mci4me.at	2
http://epic-trendy-lifestyle.blogspot.com	2
http://www.blogger.com	1
https://twimg0-a.akamaihd.net	1
http://mel.np.edu.sg	1
http://www.weebly.com	1
http://twitter.com	1
http://www.twylah.com	1

Social Media & Tourism: 10 Tips to Attract Travelers

by Ben Grossman on May 10, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

28 Embeds 2,363

Statistics

Social Media & Tourism: 10 Tips to Attract Travelers — Presentation Transcript