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Mobile Marketing Mystery

by VP, Strategy Director at Jack Morton Worldwide on Mar 31, 2009

  • 7,145 views

If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see ...

If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)?

A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.

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