Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers don’t understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head.
This Jack Morton white paper includes research findings about the new realities of marketing to women in terms of technology, family, power, identity and brand experience. It also includes best practices, established by the agency’s institutional knowledge and insights from panelists from P&G, Reebok, SUBWAY® and Wayfair.com, for reaching women in this increasingly complex world.
Is your brand ready to go BEYOND PINK?