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Marketing To Women 2012: Beyond Pink

by VP, Strategy Director at Jack Morton Worldwide on Jun 13, 2012

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Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel ...

Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers don’t understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head.

This Jack Morton white paper includes research findings about the new realities of marketing to women in terms of technology, family, power, identity and brand experience. It also includes best practices, established by the agency’s institutional knowledge and insights from panelists from P&G, Reebok, SUBWAY® and Wayfair.com, for reaching women in this increasingly complex world.

Is your brand ready to go BEYOND PINK?

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  • h3sean SEO Hacker at SEO Hacker Ben! Can I have a copy of this? Just like the tourism slides you sent over? :) 1 year ago
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Marketing To Women 2012: Beyond Pink Marketing To Women 2012: Beyond Pink Presentation Transcript