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Like Change? Facebook Upgrades: 2011

by VP, Strategy Director at Jack Morton Worldwide on Feb 11, 2011

  • 11,407 views

Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking ...

Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.

On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.

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  • henrylim henrylim Nice summary. I'd like to bring a correction on slide 7. Targeted posts were already available before the february update 3 years ago
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Like Change? Facebook Upgrades: 2011 Like Change? Facebook Upgrades: 2011 Presentation Transcript