How We All Became Elvis: A Note On Online Personal Branding

how we all became ELVIS | a note on online personal brands |

ELVIS http://fc05.deviantart.com/fs17/f/2007/165/3/9/Elvis_by_donvitoandolini.jpg

20 years ago, how would you have found information about ELVIS?

bookstore library friends bookstore library friends magazines magazines encyclopedia family music retailer encyclopedia family music retailer

TODAY, how would you find information about ELVIS?

Google.

20 years ago, how would you have found information about ME?

(yes I was alive 20 years ago)

but you don’t look for information about strangers…

…unless…

the stranger is asking to be hired.

you would have had 2 pieces of information:

you would have had 2 pieces of information: 1. cover letter

you would have had 2 pieces of information: 1. cover letter 2. resume

TODAY, how would you find information about ME?

you might start with 2 pieces of information: 1. cover letter 2. resume

but ultimately…

Google.

ELVIS > BEN

BEN > ELVIS

BEN= ELVIS =

democratization of INFLUENCE

bottom line:

but why is it important today?

RECESSION

7.6% 7.6% january unemployment (a 16 year high) US News & World Report | February 6, 2009

“job seekers find FEW OPENINGS Job seekers find few openings in competitive market” -MSNBC 2/17/09

the opportunity is too high and the barrier to entry too low

the opportunity is too high so where’s the opportunity? and the barrier to entry too low

so where’s the opportunity?

so where’s the opportunity? 1. the way we find information has fundamentally changed-- Google first.

so where’s the opportunity? 1. the way we find information has fundamentally changed-- Google first. 2. social media is the way of the future.

luckily, luckily, Google loves Social Media SOCIAL MEDIA Mashable | “Take Control of Your Google Search Results” | February 19, 2009

what is SOCIAL MEDIA? “Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” Universal McCann | Wave 3.0

what is SOCIAL MEDIA? people having conversations online Marta Kagan | June 2008

57% have joined a social network % of Active Internet Users | Universal McCann | Wave 3.0

45% have have started a blog % of Active Internet Users | Universal McCann | Wave 3.0

73% have read a blog % of Active Internet Users | Universal McCann | Wave 3.0

what is SOCIAL MEDIA? “The future of marketing [even yourself] is about acting how you want to be perceived rather than talking about it. Social media gives you this possibility by creating experience.” Universal McCann, Wave 3.0

what is SOCIAL MEDIA? the future

what is SOCIAL MEDIA? the future the present

SOCIAL MEDIA? AHHHH!

where do i start?

places to start: (for professionals) LinkedIn Facebook YOU.com YOURBLOG.com + niche sites

LinkedIn demographics users: 11users in total million cnet News | February 10, 2009

LinkedIn demographics education: users are career bound. The 2008 Social Network Analysis Report | Ignite Social Media

LinkedIn demographics age: users are mature, career professionals. The 2008 Social Network Analysis Report | Ignite Social Media

LinkedIn network dynamics • the kernel idea was an online resume, which you could share with professional networks

LinkedIn network dynamics • the kernel idea was an online resume, which you could share with professional networks • it’s all about connections and introductions-- even if several degrees of separation away

LinkedIn network dynamics • the kernel idea was an online resume, which you could share with professional networks • it’s all about connections and introductions-- even if several degrees of separation away • the site has taken off and added capabilities, which are great to use, but not required.

LinkedIn network dynamics • the kernel idea was an online resume, which you could share with professional networks • it’s all about connections and introductions-- even if several degrees of separation away • the site has taken off and added capabilities, which are great to use, but not required. • connect with people who you could intelligently and meaningfully talk about

LinkedIn what to do • start by completing your profile and adding your connections from the past.

LinkedIn what to do • start by completing your profile and adding your connections from the past. • consider adding applications that link to your presence elsewhere.

LinkedIn what to do • start by completing your profile and adding your connections from the past. • consider adding applications that link to your presence elsewhere. • if you have an area of expertise, be helpful-- answer and ask questions.

LinkedIn what to do • start by completing your profile and adding your connections from the past. • consider adding applications that link to your presence elsewhere. • if you have an area of expertise, be helpful-- answer and ask questions. • highly valuable: collect recommendations and write them as appropriate.

Facebook

Facebook demographics users: 26.5the united states. million users in 2009 Facebook Demographics and Statistics Report | istrategylabs | January 2009

Facebook demographics education: users are in school. The 2008 Social Network Analysis Report | Ignite Social Media

Facebook demographics age: surprising diversity, given its background. The 2008 Social Network Analysis Report | Ignite Social Media

Facebook network dynamics • great for connecting and engaging with friends

Facebook network dynamics • great for connecting and engaging with friends • high potential to re-connect with friends from the past

Facebook network dynamics • great for connecting and engaging with friends • high potential to re-connect with friends from the past • add a personal side to your professional persona/brand

Facebook network dynamics • great for connecting and engaging with friends • high potential to re-connect with friends from the past • add a personal side to your professional persona/brand • remember--originally founded as a network for college students

Facebook network dynamics • great for connecting and engaging with friends • high potential to re-connect with friends from the past • add a personal side to your professional persona/brand • remember--originally founded as a network for college students • popularity within professional realm is growing

Facebook things to do • express your passions and interests

Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups)

Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups) • private and public communication with friends

Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups) • private and public communication with friends • private and public communication with groups

Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups) • private and public communication with friends • private and public communication with groups • promotion and organization of events

Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups) • private and public communication with friends • private and public communication with groups • promotion and organization of events • engage with brands

YOU.com YOU.com

YOU.com YOU.com demographics

YOU.com YOU.com demographics education: possibilities endless. age: whatever you want. type of people: whoever you send there.

YOU.com YOU.com demographics education: possibilities endless. age: whatever you want. type of people: whoever you send there. network dynamics

YOU.com YOU.com demographics education: possibilities endless. age: whatever you want. type of people: whoever you send there. network dynamics you decide the purpose, content, look, feel, and everything else.

YOU.com YOU.com things to do • your homepage can do anything--literally.

YOU.com YOU.com things to do • your homepage can do anything--literally. • take control, give your personal brand a look and feel, and decide what content will be there.

YOU.com YOU.com things to do • your homepage can do anything--literally. • take control, give your personal brand a look and feel, and decide what content will be there. • use your homepage as the hub for all of your online (and offline) activities, presences, etc.

YOU.com YOU.com things to do • your homepage can do anything--literally. • take control, give your personal brand a look and feel, and decide what content will be there. • use your homepage as the hub for all of your online (and offline) activities, presences, etc. • be realistic about how often you are going to update it--don’t let the content get stale.

YOU.com YOU.com things to do • your homepage can do anything--literally. • take control, give your personal brand a look and feel, and decide what content will be there. • use your homepage as the hub for all of your online (and offline) activities, presences, etc. • be realistic about how often you are going to update it--don’t let the content get stale. • Google links pointing inward and outward

YOURBLOG.com YOURBLOG.com

YOURBLOG.com YOURBLOG.com same ideas as YOU.com demographics education: possibilities endless. age: whatever you want. type of people: whoever you send there. network dynamics you decide the purpose, content, look, feel, and everything else.

YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership.

YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership. • express your non-professional (but appropriate) interests and passions.

YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership. • express your non-professional (but appropriate) interests and passions. • keep track and comment on media you find interesting and/or relevant.

YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership. • express your non-professional (but appropriate) interests and passions. • keep track and comment on media you find interesting and/or relevant. • top tools include: Wordpress, Blogger, and Typepad

YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership. • express your non-professional (but appropriate) interests and passions. • keep track and comment on media you find interesting and/or relevant. • top tools include: Wordpress, Blogger, and Typepad • if you have a YOU.com, host your blog there.

+ niche sites + niche sites

+ niche sites + niche sites http://flickr.com/photos/stabilo-boss

+ niche sites + niche sites http://flickr.com/photos/stabilo-boss http://flickr.com/photos/stabilo-boss

+ niche sites + niche sites

+ niche sites (there are many) (there are many) http://flickr.com/photos/stabilo-boss

value to professionals • Can make you a more valuable employee as you gain online influence and/or knowledge

value to professionals • Can make you a more valuable employee as you gain online influence and/or knowledge • Keeps you in the market, exposed to opportunity to move up or laterally in a faltering economy

value to professionals • Can make you a more valuable employee as you gain online influence and/or knowledge • Keeps you in the market, exposed to opportunity to move up or laterally in a faltering economy • Allows you to express your non- professional interests (through a personal blog, photo-sharing site, etc.) to potential employers

LOOK BEFORE YOU LEAP!

KEYS TO SUCCESS:

KEYS TO SUCCESS • listen first

KEYS TO SUCCESS • listen first • never disengage -- incremental updates rule

KEYS TO SUCCESS • listen first • never disengage -- incremental updates rule • assume that everyone sees everything forever: no such thing as privacy

KEYS TO SUCCESS • listen first • never disengage -- incremental updates rule • assume that everyone sees everything forever: no such thing as privacy • the best time to develop relationships and to build your network is before you’re asking for something.

THINGS TO REMEMBER:

BE SOCIAL.

BE HELPFUL.

BE CONSISTENT.

BE YOURSELF.

BE IN TOUCH.

BE IN TOUCH BEN GROSSMAN social media, advertising, and marketing strategist 602 741 0314 ben@ben-grossman.com www.ben-grossman.com

QUESTIONS? BEN GROSSMAN social media, advertising, and marketing strategist 602 741 0314 ben@ben-grossman.com www.ben-grossman.com

how we all became ELVIS | a note on online personal brands |

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How We All Became Elvis: A Note On Online Personal Branding

by Ben Grossman on Feb 26, 2009

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