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HOW TO: Measure ROI for Live Events

by VP, Strategy Director at Jack Morton Worldwide on Nov 05, 2013

  • 5,208 views

As technology infuses itself into live experiences, marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the ...

As technology infuses itself into live experiences, marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and Beyond), how to make measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.

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HOW TO: Measure ROI for Live Events HOW TO: Measure ROI for Live Events Presentation Transcript