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Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 Changes

by VP, Strategy Director at Jack Morton Worldwide on Mar 02, 2012

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On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how ...

On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.

What’s your timeline for making the most of the new layout? How about starting now?

Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.

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Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 Changes Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 Changes Presentation Transcript