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Digital Media & Multicultural Marketing: Hispanic, African American & Asian American Populations

by VP, Strategy Director at Jack Morton Worldwide on Oct 03, 2011

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98 percent of population growth in the largest U.S. metropolitan areas in the past 10 years has been in non-white populations. The U.S. multicultural market, widely regarded as Hispanics (Latinos), ...

98 percent of population growth in the largest U.S. metropolitan areas in the past 10 years has been in non-white populations. The U.S. multicultural market, widely regarded as Hispanics (Latinos), African Americans, Asian Americans and Whites, is of increasing importance to marketers of a broad range of brands.

Would you be surprised if minority groups led the adoption of non-voice activity on cell phones? How should marketers navigate the increasingly diverse, digital world where minorities might make up the majority of users of new technologies?

This presentation offers a crash course in understanding the U.S. multicultural market and how to leverage digital media to reach it. This deck was originally shared at PodCamp Philly 2011 (#PCPhilly2011).

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Digital Media & Multicultural Marketing: Hispanic, African American & Asian American Populations Digital Media & Multicultural Marketing: Hispanic, African American & Asian American Populations Presentation Transcript