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CES 2012: An Overview for Brands, Exhibitors, Marketers and Attendees

by VP, Strategy Director at Jack Morton Worldwide on Jan 24, 2012

  • 2,166 views

The 2012 International Consumer Electronics Show (CES) was made up of a series of contradictions. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton ...

The 2012 International Consumer Electronics Show (CES) was made up of a series of contradictions. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2012. Features include a profile of trends spotted at this year's show, ranging from celebrity appearances to curated events, and tips for an effective approach to CES 2013. During a show where it seems that attendees increasingly don't give a %&*# about the products, will your brand provide an experience that is talked about once Vegas clears out in 2013?

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CES 2012: An Overview for Brands, Exhibitors, Marketers and Attendees CES 2012: An Overview for Brands, Exhibitors, Marketers and Attendees Presentation Transcript