Aggregation Conversation

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  • + mugecerman Muge Cerman 10 months ago
    Thnx for sharing
  • + guesta06bc2 guesta06bc2 2 years ago
    check out www.koollage.com. Koollage offers a great way to aggregate media-rich content into portable, pocket-sized packages that cna be viewed on the Web and mobile devices
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Aggregation Conversation - Presentation Transcript

  1. ag·gre·gate verb [ag-ri-geyt] to form or group into a class or cluster Oxford American Dictionary
  2. when aggregation occurs, there are two major types of branding treatment: 1. DILUTED 2. PURE
  3. BRANDING changes. BRANDING = using marketing to influence peoples’ attitudes towards, and perceptions of, the brand.
  4. BRANDING changes. …but calm down… CHANGE is GOOD BRANDING = using marketing to influence peoples’ attitudes towards, and perceptions of, the brand.
  5. in fact… “change is the process by which the future invades our lives.” - alvin toffler Introduction to Future Shock. 1970

+ Ben GrossmanBen Grossman, 2 years ago

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