CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach Them
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The 2013 International CES was the largest CES in the show’s 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many ...
The 2013 International CES was the largest CES in the show’s 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the show’s re-emergence. Who attends CES today and how can brands reach them in 2014? This isn’t your grandfather’s CES. There’s much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013.
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