Using Online Technology To Boost Your Business

Using Online Technology to Boost Your Business By Ben Greenfield

2 Easy Steps To InstantlyTransform Yourself FromSocial Media Dinosaur to Extremely Competent Online Ninja.

The Two Steps…1. Make Content.2. Share Content.

Meet Moo.

Sample Sales Week

Content Is King.

The Big Three1. Articles2. Audios3. Videos

Articles:Blog Wordpress Thesis theme Plugins  SEO By Yoast  IntenseDebate  WP Touch  OnSwipe  Sexy Bookmarks

Don’t Have A Blog?Automated Distribution Unique Article WizardPhysical Distribution EzineArticles Wellsphere Triathlon Websites Club/Team Newsletters

Moo’s Flash: You Can Turn YourArticles/Blog Into A Product.

AudiosPodcast Garageband/Audacity Libsyn (not Amazon) Powerpress plugin (in Wordpress) Podcast Directories at Podcast411.com Live Events

Moo’s Flash: Don’t Have A Podcast? Be A Guest.

VideosEasy Setup GreenScreen video studio (Chromakey) Sony Bluetooth microphone iMovie Video Directories (OneLoad or Traffic Geyser)

Moo’s Flash: You Don’t Have To BeOn Video – Use Powerpoint +Camtasia

Sharing Content: Social MediaBig Five 1. Twitter 2. Facebook 3. Google+ 4. LinkedIn 5. E-Mail

Automation: Hootsuite

Tracking: Klout

Use Twitter for…Sharing Content  “I just released this video, check it out: “Asking Questions & Answering Questions What frustrates you most about wetsuits?

Sharing Cotent: Social Media

Use Facebook for… Sharing Content  Upload or link to existing videos, audios or blog posts Conversations & Contests.  How many of you did Ironman Wisconsin this weekend? How’d it go?  Write a caption for this photo! Best caption gets a free e-book. Customer Support & Education

Use Google+ for…Sharing ContentMini-Blogs

Use LinkedIn…Sharing BUSINESS ContentNetworkingHiring/Applying

Moo’s Flash: Use Posterous.

Use E-Mail for…Sharing ContentSpecial Offers (in moderation)

Sharing Content: E-MailDistribution 1shoppingcart MailChimp ConstantContactList Opt-In With Special Offer

Sharing Content: E-MailHeadline  Odd numbers (37 Ways To Become A Better Biker)  Question (Do You Make This Transition Mistake?)  Percentages (99% Of Triathletes Do This Wrong)  Video (Choosing A Triathlon Shoe [video])

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Using Online Technology To Boost Your Business

by Ben Greenfield on Feb 20, 2012

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