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Slidesharebusinessfinal Slidesharebusinessfinal Presentation Transcript

  • Rashmi Sinha, SlideShare CEO [email_address] Webinar help: http://support.gotomeeting.com Business Best Practices Webinar
  • What is SlideShare?
  • Social Media for Professionals
    • SlideShare is the world’s largest professional sharing community
    • Millions of professionals visit us to research and discuss business and technology topics everyday
  • Why you should be on SlideShare
  •  
  • Who is on SlideShare?
    • Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business.
    • 50% are managers, directors, or C-level execs with significant purchasing influence**
    • 50,000 slideshows uploaded weekly
    • Average time on site = 8 minutes
    • Average of 20 slides viewed per visit
    *Quantcast – Nov 2009 **SlideShare User Survey Fall 2009
    • By the numbers*
    • 293 rd most popular site on the Internet
    • 28mm unique visitors/ month
    • 80mm pages viewed/ month
  • Demographics *Quantcast – July 2009
  • Explosive Growth! *Quantcast – April 2010 Over 100% growth in the past year!
  • Businesses on SlideShare
  • Best Practices for Promoting YOUR Business on SlideShare!
  • Upload your Marketing Materials
    • Create new content or repurpose archived content
      • Presentations
      • Case Studies
      • White Papers
      • Brochures
  • Make a Webinar
    • SlideCasts: Sync audio to a presentation to create a webinar
    • Promote your webinar on SlideShare and other social media networks
    • Capture leads before, during or after your webinar
  • Spread the Word
    • Post links to Twitter, Facebook, Google Buzz or Delicious
    • Email your friends
    • Embed in blogs
    • Get the ball rolling
  • Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
  • Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
  • Leverage LinkedIn
    • Use SlideShare App to showcase your content on your LinkedIn profile
    • Find content from your LinkedIn network
    • Favorite presentations
  • Connect with Influencers
    • Engage with the SlideShare community
      • Favorite and comment on other’s content
      • Subscribe to other people. They may subscribe to you, driving views
    • If your content gets a lot of views & favorites it could be featured on the homepage
  • Quick tips for getting popular
    • Use a catchy title
    • Use a striking first slide
    • Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)
    • Reply to comments
    • Thank anyone who favorites
    • Encourage people to follow you on SlideShare
  • What other tools can a business use?
    • AdShare
      • Promote your content contextually
      • Geographic, categorical & relational targeting
    • LeadShare
      • Capture customer leads through your content assets
      • Customizable lead or survey form & filtering options
    SlideShare.net/Business
  • How can I get more views?
    • Have your content Featured on our homepage
      • See Appendix 1: Advertising Opportunities
    • Try AdShare
      • Your content can become a ‘sponsored result’ next to relevant content
      • Target specific countries
      • Learn more at http://www.slideshare.net/business/adshare
  • Capture Leads on SlideShare
    • Use LeadShare to capture leads on all content uploaded to SlideShare
      • Customizable form
      • Works on embeds
      • More later in presentation
  • What if I want to do something REALLY BIG?
  • Go Big with SlideShare.net/Channels
    • A Channel is a social microsite for your content & branding within the SlideShare community
  • Dominate Your Category
    • Sponsored Channels
  • Own Your Channel
    • Branded Channels
  • Advertise Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
  • Thanks! For further information about advertising or custom channels, contact: [email_address]
  • Appendix 1: More Advertising Opportunities
  • Run a Contest on SlideShare
    • Engage SlideShare users in a conversation around your brand
    • Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.)
    • Your brand’s messaging is woven throughout the contest pages.
    • Including:
    • brand videos
    • demos
    • presentations
    • custom CTAs
  • Email Newsletter Ads Goes out every other week 160x600 ad unit
  • Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).