Capgemini presentation: gamification and the digital advantage

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Presentation from a recent, joint Capgemini - Badgeville event in Sydney, Australia on the role of enterprise gamification in digital transformation.

Over-hyped or duly justified, enterprise gamification - the use of game design techniques to a business setting to make tasks more fun and engaging - is gaining attention from business leaders. Two-thirds of digital transformation programs fail mainly due to behavioural, cultural, or skills challenges.

This content is from a presentation by Ben Gilchriest, Digital Transformation lead for Capgemini Australia, on the importance of digital transformation, the main challenges companies face in realising value from digital, and touches on how enterprise gamification can help organisations over-come these challenges to achieve a Digital Advantage.

Capgemini Australia's Digital Transformation practice, focused on helping our clients find, size and catalyse digital opportunities, and Badgeville, the #1 gamification and behaviour management platform, work in partnership to leverage innovative gamification techniques to accelerate digital transformation in major organizations by engaging, rewarding and motivating employees and customers.

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Capgemini presentation: gamification and the digital advantage

  1. 1. Copyright, Capgemini © 2013. All rights reserved.THE  ROLE  OF  ENTERPRISE  GAMIFICATION  IN  BUILDING  THE  DIGITAL  ADVANTAGE  BEN  GILCHRIEST  (DIGITAL  TRANSFORMATION  LEAD,  CAPGEMINI  AUSTRALIA)  @BenGilchriestben.gilchriest@capgemini.com
  2. 2. Copyright, Capgemini © 2013. All rights reserved.Capgemini  ConsulBng  and  Badgeville  have  a  global  partnership  to  leverage  innovaBve  gamificaBon  techniques  to  accelerate  digital  transformaBon  in  major  organizaBons  by  engaging,  rewarding  and  moBvaBng  employees  and  customers.    IN  AUSTRALIA  To  find  out  how  Capgemini  and  Badgeville  can  help  you  realise  a  digital  advantage  through  the  intelligent  applicaBon  of  enterprise  gamificaBon  please  contact  mani.thiru@capgemini.com  
  3. 3. Copyright, Capgemini © 2013. All rights reserved.CHANGE10WHAT + HOW = +26%ENTERPRISE GAMIFICATIONADAPT, ITERATE, INTEGRATE@BenGilchriest  
  4. 4. Copyright, Capgemini © 2013. All rights reserved.WE’RE AT A POINT OF SIGNIFICANTCHANGE, DRIVEN BY DIGITALSTEAMLed toindustrialisationELECTRIFICATIONLed to innovationssuch as theassembly lineDIGITALLed to re-envisioningprocesses, capabilities,& productsSource: Capgemini analysis, © 2013@BenGilchriest  
  5. 5. Copyright, Capgemini © 2013. All rights reserved.ACCELERATING PACESource: Capgemini analysis; Sources: In-stat, June 10, 2008; The Web Is Dead. LongLive the Internet, Wired, 2010; Morgan Stanley, 2010; The Economist, November, 2006;Data Center of China Internet, 2010; Europa, Accelerating technological change: racinginto the unknown”, 2010, IDC, “2010 Digital Universe”, 2010.@BenGilchriest  
  6. 6. Copyright, Capgemini © 2013. All rights reserved.Work  &  Play  Use  of  standard  &  non-­‐standard  devices  and  plaUorms  within  the  corporate  environment.  Customer  &  Enterprise  A  demand  for  a  more  authenBc,  engaged  and  social  experience  and  interacBon  with  companies.  Digital  &  Physical  AugmenBng  and  enhancing  the  physical  with  digital  (device  and  plaUorm).  BOUNDARIES ARE BLURRING,EXPECTATIONS ARE CHANGINGSource: Capgemini analysis, © 2013@BenGilchriest  
  7. 7. Copyright, Capgemini © 2013. All rights reserved.BEGINNERSThis is not for us!CONSERVATIVESAnalogue focusFASHIONISTASDigitalDigitalDigitalDigitalDigitalDIGIRATIGrowth; +9%  Profit; +26%DIGITALINTENSITYWHAT  is  the  organisaBon  doing    (digital  investments  &  assets;  social  media,  online  etc.)    Investment  in  technology  enabled  iniBaBves  to  change  how  an  organisaBon  operates)  THE DIGITAL ADVANTAGETRANSFORMATION MANAGEMENT INTENSITYHOW  is  the  organisaBon  doing  it  (vision,  governance  &  roadmap,  capabiliBes  &  skills.  Culture,  business  –  IT  relaBonship)      CreaBng  the  capabiliBes  necessary  to  drive  digital  transformaBon)  Sources: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations © 2011; Capgemini Consulting-MIT Analysis – The DigitalAdvantage; How digital leaders outperform their peers in every industry © 2012@BenGilchriest  
  8. 8. Copyright, Capgemini © 2013. All rights reserved.BEGINNERS CONSERVATIVESFASHIONISTAS DIGIRATIDIGITALINTENSITYTRANSFORMATION MANAGEMENT INTENSITYEVERY INDUSTRY HAS DIGIRATISources: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations © 2011; Capgemini Consulting-MIT Analysis – The DigitalAdvantage; How digital leaders outperform their peers in every industry © 2012@BenGilchriest  
  9. 9. Copyright, Capgemini © 2013. All rights reserved.DIGIRATI APPLY FOCUS ON DOMAINSand FOCUS on “HOW”SocialMediaCustomerExperienceMobileChannelCUSTOMER-FACINGPROCESSES  OPERATIONAL-FACING PROCESSES  AnalyticsData IntegrationProcessDigitizationInternalCollaborationNote; charts represent percentage of companies that exhibitExcellence in one or more of the six digital intensity domains.We define excellence as an average score > 6 (on a 1-7 scale)on all questions of a given domain, after dropping thequestion with the lowest score.COMMON DOMAINS   FOCUSED EXCELLENCE  Sources: Capgemini Consulting-MIT Analysis – The Digital Advantage; How digital leadersoutperform their peers in every industry © 2012@BenGilchriest  
  10. 10. Copyright, Capgemini © 2013. All rights reserved.SKILLS AND CULTURE ARE KEYBARRIERS TO A DIGITAL ADVANTAGEMissing  Skills    77%  Culture  Issues    55%  IneffecDve  IT  50%  Sources: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations © 2011.@BenGilchriest  
  11. 11. Copyright, Capgemini © 2013. All rights reserved.Enterprise  GamificaDon  Change  Management  Employee  Engagement  Employee  Training  and  Learning  InnovaDon  Process  Efficiency  ENTERPRISE GAMIFICATION CANHELP DRIVE FASTER TIME TO VALUESource:  “Let  the  games  begin.  Using  GamificaBon  Mechanics  to  Drive  Digital  TransformaBon  ”,  Maggie  Buggie,  Capgemini  ConsulBng  2013  @BenGilchriest  
  12. 12. Copyright, Capgemini © 2013. All rights reserved.Major  Insurer:  How  to  provide  customer  centric  insurance  advice?  Market  Leading  Retail  Bank:    How  to  become  the  world  leading    “digital  bank  with  branches  by  2016”?    Analogue  Food  Retailer:    How  to  move  from  mono  channel  bricks  and  mortar  service  provision  to  an  all-­‐channel  offering?      Global  Power  UDlity:    How  to  transform  customer  service  operaBons  at  an  affordable  cost  to  serve?      Top  Global  Luxury  Retailer:    How  to  maintain  the  pace  of  change  and  innovaBon  required  to  be  a  world  leader?      CONSIDER THE CHALLENGES OF THESELEADING COMPANIES…@BenGilchriest  
  13. 13. Copyright, Capgemini © 2013. All rights reserved.CHANGE10new digital ageWHAT + HOW = +26%1ry benefits & challenges come from the ‘how’ENTERPRISE GAMIFICATIONintelligently applied, helps address the ‘how’ADAPT, ITERATE, INTEGRATEas part of a digital transformation program@BenGilchriest  
  14. 14. Copyright, Capgemini © 2013. All rights reserved.‘Capgemini  ConsulBng  is  the  sole  digital  specialist  in  the  consulDng  market.  Its  digital  specialist  model  has  delivered  the  strongest  all-­‐around  capability  set.’  Kennedy  Research,  March  2013  How  digital  leaders  outperform  their  peers  in  every  industry  Let  the  Games  Begin  Using  GamificaBon  Mechanics  to  Drive  Digital  TransformaBon  The  Digital  Advantage  “The  Vision  Thing”:  Developing  a  TransformaBve  Digital  Vision  How  a  transformaBve  vision  disBnguishes  DigiraB  from  their  peers  @BenGilchriest  
  15. 15. Helping you find,size, and catalysedigital opportunities.Driving Digital TransformationThe Capgemini Digital Transformation consultingpractice helps organisations find the digital opportunitieswithin their business. Our team specialises in identifying,designing, and developing new ventures, innovativedelivery models, and digital transformations to get realvalue from the digital economy.We offer a fresh approach based on collaborative anditerative design with a focus on targeted outcomes. Youbring your customer and business experience. We bringperspectives from our understanding of the Australianand global digital economy and our leadership inorganisation transformation and technology.Digital TransformationThink - Design - DevelopContact PointsBen Gilchriestben.gilchriest@capgemini.comJean-Baptiste Vincentjean-baptiste.vincent@capgemini.comMani Thirumani.thiru@capgemini.comMark Andersonmark.anderson@capgemini.com

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