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Social Media 'Status Update'
 

Social Media 'Status Update'

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A presentation I gave as part of my marketing independent study in Spring 2011.

A presentation I gave as part of my marketing independent study in Spring 2011.

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Social Media 'Status Update' Social Media 'Status Update' Presentation Transcript

  • Social Media ‘Status Update’
    Benjamin Gallagher, LSU MBA Candidate May 2011
    Twitter: @bpg3
  • Let’s look at some recent characters from social media….
  • Do you have Tigerblood?
    Duh, __________
    Winning
    Guinness Record Fastest to 1m followers: 25 hours 17 min
    Currently over 3.6m and growing at over 8,000/day.
  • Have a favorite day?
    Originally posted February 10th
    As of April 22nd:
    Over 115m views on Youtube159,000 digital copies sold
  • Man of your dreams?
    He’s the man your man could ________ like.
    smell
  • Brandof your dreams?
    From February 2010-August 2010
    Facebook fan interaction was up 800%
    Twitter following increased 2700%
    The Old spice YouTube channel became the all time the most viewed channel
    According to Nielson:
    April 2010-June 2010, sales were up 57%
    In July 2010, sales were up 107% from the social
    responses campaign work
    P&G claims Old spice is now the #1 body wash brand for men based on both sales and volume growth.
  • Fast Facts
    Users 664 million 200 million 490 million unique users
    Visits per month ~40 ~10 ~14
    Average length 23 min 13 min 25 min
    Time spent month 15h 33m 2h 12m 5h 50m
  • Most watched Youtube video
  • So what does this mean for business and marketing?
  • The “You Broadcasting System”
    Traditional media vs. Social Media
    Why do we use it?
    Word of mouth on steroids
  • Analyzing the Source
    Source: Nielson Trust Value and Engagement in Advertising July 2009
  • Top Brands on Facebook
  • Top Brands on Facebook
    38,682,588
    25,744,959
    21,280,591
    31,896,416
    21,207,859
    18,636,667
    20,117,546
    15,093,022
    16,195,012
    17,838,893
  • The Effectiveness of Facebook Ads
  • The Effectiveness of a Facebook Ad
  • Homepage Ad+ Social Advocate
  • Homepage Ad+ Organic Exposure
  • Striking the right balance
  • Summary of Effectiveness Study
  • Engaging Customer Complaints
  • Marketing Power Shift
  • Creating new opportunities
  • Creating new opportunities
  • Creating new opportunities
  • Guidelines for the Chief Social Media Officer
  • #1: Don’t Tweet yourself out of a job
    Always maintain professional tone
    Have a social media policy in place
  • #2: Be transparent and responsive
    Be willing to accept and address negative comments
    Response time is critical!
  • #3: Provide tangible value
  • #4: Engage Consumers
    Fresh content
    Direct Interaction
    Cross-platform engagement
  • #4: Engage Consumers
    Fresh content
    Direct Interaction
    Cross-platform engagement
  • #4: Engage Consumers
    Fresh content
    Direct Interaction
    Cross-platform engagement
  • #4: Engage Consumers
  • #5 Metrics
    Social media leads.
    Engagement duration
    Loyalty
    Conversions
  • #6: Legal Implications
    Copyright/Trademark
    FTC Advertising & Full Disclosure
    Privacy
    Illegal Development
  • #6: Legal Implications
    Copyright/Trademark
    FTC Advertising & Full Disclosure
    Privacy
    Illegal Development
  • Summary
    Brands will become more social
    New business opportunities will emerge
    It has become vital to hire a social expert
  • Contact
    E-mail: bgalla3@lsu.edu
    Twitter: @bpg3