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The Power of Mobile Context & 4 Brands Who Have Cracked the Code
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The Power of Mobile Context & 4 Brands Who Have Cracked the Code

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Mobile makes the promise of context possible. It gives you the ability to get the right message to the right customer at the right time. The option to provide truly tailored, individualized …

Mobile makes the promise of context possible. It gives you the ability to get the right message to the right customer at the right time. The option to provide truly tailored, individualized experiences that drive loyalty. The opportunity to build new products and services that differentiate you from your competitors. Find out how these nationals brands are taking advantage of context.


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  • 1. IT’S YOUR CUSTOMER’S: LOCATION DIRECTION TIME WEATHER IT’S THE SUM OF EVERYTHING YOU KNOW ABOUT THAT CUSTOMER, COMBINED WITH WHAT THEY ARE EXPERIENCING AT THAT EXACT MOMENT IN TIME.
  • 2. IT GIVES YOU THE ABILITY TO GET THE: TO THE RIGHT MESSAGE AT THE RIGHT CUSTOMER YET 90% OF MOBILE MARKETING EXPERIENCES ARE NOT TAKING ADVANTAGE OF THIS. HERE ARE FOUR COMPANIES WHO ARE. RIGHT TIME
  • 3. Introducing the first ever truly contextual mobile experience Using your current location and weather, as well as the date and time, 7-Eleven puts relevant money-saving coupons, product details, nearby store addresses and local event information in your pocket. “Great app! Whoever is responsible for making this app...genius! I love the interface, the ease of using the coupons, everything. It’s just a really well made, clean app. Good Work!” -Jason Glushyk SEE THE DEMO
  • 4. Contextual data visualizations to help manage energy usage Reliant customers can finally understand their energy consumption. More than a vague outline of kWh usage, the app shows a detailed comparison between them and their neighbors during a timeframe of their choice. “Great app, easy to use and quick pay. Usage is so cool! Why don’t other companies show me this level of detail? -Rabidmonkeys SEE THE DEMO
  • 5. Packages aren’t delivered to an empty doorstep; they’re delivered directly to you. Wherever you are. UPS adaptive delivery service, UPS MyChoiceTM, gives you the power to choose your preferred delivery destination based on the context of your current location. Instead of Point A to Point B, packages go from Point A to Point Me. “A good app - The app has allowed me to track crucial package movement close to my business. UPS should be considered an important business tool for anyone who ships or receives packages.”” -Yoda217 SEE THE DEMO
  • 6. When an ad unit pulls a real-time Google street view of your current location, it’s impossible to ignore. Using the context of geo-location, you’re exposed to the invisible wounds of war. The experience simulates an IED at your location, then shares a soldier’s true story and prompts a donation to the not-for-profit organization. “This is a new and direct way to get to everyone’s smartphones.” -MSNBC SEE THE DEMO
  • 7. Scout turns mobile data into context. A T3 exclusive. Scout helps marketers deliver ultra-relevant customer experiences. Across platforms. Across devices. Wherever. Whenever. SCOUT “Currently, mobile sites and apps don’t deliver ‘smart’ experiences, meaning one that’s tailored to an individual’s current context...with Scout, that changes.” SCOUT -TechCrunch ANALYTICS CHOOSE A CAMPAIGN BELOW CAMPAIGN SPRING PROMO SUMMER PROMO COUPON PROMO DOWNLOAD PDF offers delivered 5000 offers redeemed SEE THE DEMO 4000 3000 CONCERT EVENT 2000 1000 0 MAY PROXIMITY Avg. Proximity JUNE CONTENT 512 ft Avg. Miss Distance 12 ft Avg. Time in Fence 5 min JULY IN APP OUT OF APP Number of Views 9,234 Impressions 35,034 Notifications Sent Offers Sent 2,349 Number of Opens 24,356 Notifications Ignored 1,231 Busiest Time of Day 18:05 Avg. Time in App 4 min Notifications Opened 12,791 Opted Out 14,022 127 VISIT THE SITE www.T-3.com/Scout
  • 8. LET’S TALK CONTEXT BEN GADDIS CHIEF INNOVATION OFFICER (512) 721-1380 BEN.GADDIS@T-3.COM www.t-3.com