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Social Media @ Work     Ben Eubanks
About meThe day gig           The night gig               The unpaid gig
If I was a Lawyer
If I was a Recruiter/Consultant
But I’m not
Professional development
Join the clubOver 100 “HR” blogs exist today. Here are ten:1.   hrringleader.com       6.    hrschoolhouse.com2.   omegahr...
Thinly slicedHave a favorite topic? What about Leanmanufacturing principles for HR,government contracting, or legalcomplia...
Networking      You are the average of      your 5 closest friends.            Jim Rohn
HRevolution
Project:Social
How do you survive?• Be realistic• Use leverage
Communications• Do you need a policy?  – Blanket conversation policy  – Lawyers running the show  – Outliers
Two options
Coaching vs. Policies•   Drive Smart•   Be Honest and Clear•   Avoid a Blowout•   Genuine Assistance•   Proceed with Care•...
Recruiting• Facebook (or Twitter, YouTube, etc.) is not  a bad word• LinkedIn is my main success story• Niche sites• Learn...
The numbers
Culture/Branding• What do ladies in men’s flame retardant  Nomex flight suits, a bag piper, and a  video about the mission...
But I don’t have time…Start with one thing. –  Richard Sherman
But I don’t have time…Use LinkedIn first. –Bonita MartinTake advantage ofGroups and Answers
But I don’t have time…Use RSS to save time. –Caryn Sarvich
But I don’t have time…Engage now or be left behind. –Stephanie Kempa       More on this: http://upstarthr.com/busy
Not THE answer, but…
Contact Me• Get free email updates:  upstarthr.com/feeds• Email me: ben@upstarthr.com• Free eBooks on employee engagement,...
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Social Media for HR Professionals (Winfield SHRM Chapter Presentation)

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This is the presentation for the Winfield SHRM Chapter on Social Media for HR Professionals.

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  • How I started (natural learning path)
  • First know how deep you want to be and then assign time for that activity. Not everyone will blog five days a week for years. For others, Twitter and Facebook won’t be great options. Some might just want to lurk on blogs. And that’s fine! Start slow.Read blogs, comment if you want to add an idea, write a guest post. Steve Browne example of growing slowly.
  • Purpose of GroupsWays I’ve used them successfully5 recommendationsPurpose of Answers
  • RSS Changed My LifeStarted reading blogs 3 years ago. Went to each blog daily. Kept adding. Soon had 20, which took at least fifteen minutes a day to check each. Then found out about RSS. Feeds delivered to your reader.
  • This isn’t the most important or powerful tool you have as an HR professional. However, it is just one more item to add to your toolbox that could come in handy at any point in your career. I’ve used it successfully in my day job and these other guys up here have as well to varying degrees of success.
  • Transcript of "Social Media for HR Professionals (Winfield SHRM Chapter Presentation)"

    1. 1. Social Media @ Work Ben Eubanks
    2. 2. About meThe day gig The night gig The unpaid gig
    3. 3. If I was a Lawyer
    4. 4. If I was a Recruiter/Consultant
    5. 5. But I’m not
    6. 6. Professional development
    7. 7. Join the clubOver 100 “HR” blogs exist today. Here are ten:1. hrringleader.com 6. hrschoolhouse.com2. omegahrsolutions.com 7. hrremix.com3. womenofhr.com 8. timsackett.com4. fistfuloftalent.com 9. sbrownehr.com5. hrcapitalist.com 10. evilhrlady.org
    8. 8. Thinly slicedHave a favorite topic? What about Leanmanufacturing principles for HR,government contracting, or legalcompliance?
    9. 9. Networking You are the average of your 5 closest friends. Jim Rohn
    10. 10. HRevolution
    11. 11. Project:Social
    12. 12. How do you survive?• Be realistic• Use leverage
    13. 13. Communications• Do you need a policy? – Blanket conversation policy – Lawyers running the show – Outliers
    14. 14. Two options
    15. 15. Coaching vs. Policies• Drive Smart• Be Honest and Clear• Avoid a Blowout• Genuine Assistance• Proceed with Care• Respect Fellow Drivers• Share the Road
    16. 16. Recruiting• Facebook (or Twitter, YouTube, etc.) is not a bad word• LinkedIn is my main success story• Niche sites• Learn to search Google (boolean)• Communities=work, tread carefully• Email comm idea w/SmartRecruiters• Corporate blogging
    17. 17. The numbers
    18. 18. Culture/Branding• What do ladies in men’s flame retardant Nomex flight suits, a bag piper, and a video about the mission to kill Osama Bin Laden have in common?
    19. 19. But I don’t have time…Start with one thing. – Richard Sherman
    20. 20. But I don’t have time…Use LinkedIn first. –Bonita MartinTake advantage ofGroups and Answers
    21. 21. But I don’t have time…Use RSS to save time. –Caryn Sarvich
    22. 22. But I don’t have time…Engage now or be left behind. –Stephanie Kempa More on this: http://upstarthr.com/busy
    23. 23. Not THE answer, but…
    24. 24. Contact Me• Get free email updates: upstarthr.com/feeds• Email me: ben@upstarthr.com• Free eBooks on employee engagement, retention, and more: upstarthr.com/freebies
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