Forrester Research study shows that 84% of us don’t trust corporate blogs (as currently written).(we use internal newsletter at this time, shame on us)Recognition and engagement impact; Gives a voice to employees to demonstrate passion/commitmentExample of LA state agency whose CEO posts a few times a month, internal only but a good start.
First know how deep you want to be and then assign time for that activity. Not everyone will blog five days a week for years. For others, Twitter and Facebook won’t be great options. Some might just want to lurk on blogs. And that’s fine! Start slow.Read blogs, comment if you want to add an idea, write a guest post. Steve Browne example of growing slowly.
Purpose of GroupsWays I’ve used them successfully5 recommendationsPurpose of Answers
RSS Changed My LifeStarted reading blogs 3 years ago. Went to each blog daily. Kept adding. Soon had 20, which took at least fifteen minutes a day to check each. Then found out about RSS. Feeds delivered to your reader.
This isn’t the most important or powerful tool you have as an HR professional. However, it is just one more item to add to your toolbox that could come in handy at any point in your career. I’ve used it successfully in my day job and these other guys up here have as well to varying degrees of success.
1. Social Media for HR Pros Ben Eubanks April 11, 2013 NASHRM Mentor University
2. About meThe day gig The night gig The unpaid gig
3. If I was a Lawyer
4. If I was a Recruiter/Consultant
5. But I’m not
6. How I started in HR
7. How I started in Social Media
8. Why?• Your employees understand it, whether you do or not.• You can get a lot out of it professionally.• It’s how you spend your free time after you finish all the HR work. :-)
9. Professional development
10. Join the clubOver 100 “HR” blogs exist today. Here are ten:1. hrringleader.com 6. hrschoolhouse.com2. omegahrsolutions.com 7. hrremix.com3. womenofhr.com 8. timsackett.com4. fistfuloftalent.com 9. sbrownehr.com5. hrcapitalist.com 10. evilhrlady.org
11. Thinly slicedHave a favorite topic? What about Leanmanufacturing principles for HR,government contracting, or legalcompliance?
12. Networking You are the average of your 5 closest friends. Jim Rohn
15. How do you survive?• Be realistic• Use leverage
16. Communications• Do you need a policy? – Blanket conversation policy – Lawyers running the show – Outliers
17. Hot off the presses• Research published TODAY by SHRM: – 77% of orgs using social recruiting – 20% of orgs using for screening (truth?) http://www.slideshare.net/shrm/social- networkingwebsitesrecruitingselectingjobcand idatesshrm2013final
18. Legal• Swinging pendulum: “nothing is allowed” was the norm, now moving away• Speech on social media platforms can be “protected speech” if it targets the NLRA key “concerted activity” areas: wages, working conditions, etc. – Hispanics United• Not all speech protected – Bartender – Reporter
19. Two options
20. Coaching vs. Policies• Drive Smart• Be Honest and Clear• Avoid a Blowout• Genuine Assistance• Proceed with Care• Respect Fellow Drivers• Share the Road
21. The numbers
22. Recruiting• Facebook (or Twitter, YouTube, etc.) is not a bad word• LinkedIn is my main success story• Facebook for targeted demographics• Niche sites• Learn to search Google (boolean)• Communities=work, tread carefully• Email comm idea w/SmartRecruiters• Corporate blogging
23. Ninja tip• Boolean search is not social media, but you search social data.• Type “ben eubanks” site:linkedin.com and you can see my profile, even if we’re not connected.• This is how I source purple squirrels.
24. Tools abound• Jobvite• SmartRecruiters• Yammer• TribeHR• Rypple• TalentBin• And a hundred others
25. Corporate BloggingGet a free guide: upstarthr.com/hrblogging
26. Culture/Branding• What do ladies in men’s flame retardant Nomex flight suits, a bag piper, and a video about the mission to kill Osama Bin Laden have in common?
27. But I don’t have time…Start with one thing. – Richard Sherman
28. But I don’t have time…Use LinkedIn first. –Bonita MartinTake advantage ofGroups and Answers
29. But I don’t have time…Use RSS to save time. –Caryn Sarvich
30. But I don’t have time…Engage now or be left behind. –Stephanie Kempa More on this: http://upstarthr.com/busy
31. Not THE answer, but…
32. Get more• Get this presentation: upstarthr.com/nmusocial• Get free email updates: upstarthr.com/feeds• Email me: email@example.com• Free eBooks on employee engagement, retention, and more: upstarthr.com/freebies