The Journey

20 Year High Performance, Highly
Personal Marketing Plan for
CHUBBI-Ben
Benehlyn Tiu
November 2013

www.beneh...
Professor’s Note
This Personal Brand Launch marketing exercise reinforces
the awareness that students are really brands th...
The Journey Through
Life
USP:
 Vision/Mission
 Roles
 Brand Launch
 Free for All
 Compare Now vs 20 years
 Milestone...
The Journey Thru Life with
the End in Mind

www.benehlyn.wordpress.com
I align daily…


Vision/Mission
My journey through life is to never stop
learning and keep improving one’s self
in order ...
The Journey Through Life
is being…






God-centered in everything I do
Good Daughter and Sister
Loving Wife
Loyal F...
God-centered

www.benehlyn.wordpress.com
A good daughter and
sister

www.benehlyn.wordpress.com
A loving wife

www.benehlyn.wordpress.com
A Loyal Friend

www.benehlyn.wordpress.com
An inspiring leader

www.benehlyn.wordpress.com
Brand Launch: CHUBBI
Ben Tiu

CHA + BEE

BEAN

www.benehlyn.wordpress.com

CHOO
The Blueprint of My
Journey…

www.benehlyn.wordpress.com
1. God is the Center of
my Life




Philippians 4:13 I can do all things
through him who strengthens me.
The Lord is my ...
2. If I can dream it, I can
do it






“It's the possibility of having a
dream come true that makes life
interesting.
...
3. I will strive hard to
improve myself




“When we strive to become better
than we are, everything around us
becomes b...
4. The First Person I Lead
is Me (Self discipline)




“Discipline is the basic set of tools
we require to solve life's ...
5. I will find the best in
people and not for worst
“The most important single
ingredient in the formula of
success is kno...
6. To be selfless and put
others first before mine


“When it comes to
charisma, the bottom line
is othermindedness.
Lead...
Current Position in my
Journey…







30 years of age
About to get married
Senior Technical Consultant
No loans and ...
The 20 years Journey is
worth everyday of it
Physically fit and
healthy 50 years
old

www.benehlyn.wordpress.com
The 20 years Journey is
worth everyday of it
Happily Married and has loving children

www.benehlyn.wordpress.com
The 20 years Journey is
worth everyday of it
Travel for
leisure and
not for work

Financial freedom
www.benehlyn.wordpress...
Daily Monitoring





Financial check
Monitor daily eating and workout habits
Career path
Planner

www.benehlyn.wordpr...
Milestone for Winning




My milestone in winning is seeing my
family and my love ones happy and
content everyday.
I win...
The Journey Thru Life with
the End in Mind

www.benehlyn.wordpress.com
The Journey

20 Year High Performance, Highly
Personal Marketing Plan for
CHUBBI-Ben
Benehlyn Tiu
November 2013

www.beneh...
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Tiu personal brand

  1. 1. The Journey 20 Year High Performance, Highly Personal Marketing Plan for CHUBBI-Ben Benehlyn Tiu November 2013 www.benehlyn.wordpress.com
  2. 2. Professor’s Note This Personal Brand Launch marketing exercise reinforces the awareness that students are really brands that need to be remembered using images and actions that are typically used in real-life commercials. This downloadable template assists students to create their own personal, high performance brands. For the complete lecture & template, click on: http://www.josephdeungria.com/2011/03/worlds-most-important-brand-has-your.html Prof. Bong De Ungria, March 2011 www.benehlyn.wordpress.com
  3. 3. The Journey Through Life USP:  Vision/Mission  Roles  Brand Launch  Free for All  Compare Now vs 20 years  Milestone for Winning  www.benehlyn.wordpress.com
  4. 4. The Journey Thru Life with the End in Mind www.benehlyn.wordpress.com
  5. 5. I align daily…  Vision/Mission My journey through life is to never stop learning and keep improving one’s self in order to reach my goals so that I can provide meaningful contribution to my family and the community www.benehlyn.wordpress.com
  6. 6. The Journey Through Life is being…      God-centered in everything I do Good Daughter and Sister Loving Wife Loyal Friend Inspiring Leader www.benehlyn.wordpress.com
  7. 7. God-centered www.benehlyn.wordpress.com
  8. 8. A good daughter and sister www.benehlyn.wordpress.com
  9. 9. A loving wife www.benehlyn.wordpress.com
  10. 10. A Loyal Friend www.benehlyn.wordpress.com
  11. 11. An inspiring leader www.benehlyn.wordpress.com
  12. 12. Brand Launch: CHUBBI Ben Tiu CHA + BEE BEAN www.benehlyn.wordpress.com CHOO
  13. 13. The Blueprint of My Journey… www.benehlyn.wordpress.com
  14. 14. 1. God is the Center of my Life   Philippians 4:13 I can do all things through him who strengthens me. The Lord is my light and my salvation--whom shall I fear? The Lord is the stronghold of my life--of whom shall I be afraid? (Psalm 27:1) www.benehlyn.wordpress.com
  15. 15. 2. If I can dream it, I can do it    “It's the possibility of having a dream come true that makes life interesting. “There is only one thing that makes a dream impossible to achieve: the fear of failure.” If you can dream it, you can do it – Walt Disney www.benehlyn.wordpress.com
  16. 16. 3. I will strive hard to improve myself   “When we strive to become better than we are, everything around us becomes better, too.” “I don’t live in either my past or my future. I’m interested only in the present. If you can concentrate always on the present, you’ll be a happy man. Life will be a party for you, a grand festival, because life is the moment we’re living now.” www.benehlyn.wordpress.com
  17. 17. 4. The First Person I Lead is Me (Self discipline)   “Discipline is the basic set of tools we require to solve life's problems. Without discipline we can solve nothing.” “When we teach ourselves and our children discipline, we are teaching them and ourselves how to suffer and also how to grow. www.benehlyn.wordpress.com
  18. 18. 5. I will find the best in people and not for worst “The most important single ingredient in the formula of success is knowing how to get along with people.” ~Theodore Roosevelt, American President  www.benehlyn.wordpress.com
  19. 19. 6. To be selfless and put others first before mine  “When it comes to charisma, the bottom line is othermindedness. Leaders who think about others and their concerns before thinking of themselves exhibit charisma." www.benehlyn.wordpress.com
  20. 20. Current Position in my Journey…      30 years of age About to get married Senior Technical Consultant No loans and has investments for the future Living paycheck-to-paycheck www.benehlyn.wordpress.com
  21. 21. The 20 years Journey is worth everyday of it Physically fit and healthy 50 years old www.benehlyn.wordpress.com
  22. 22. The 20 years Journey is worth everyday of it Happily Married and has loving children www.benehlyn.wordpress.com
  23. 23. The 20 years Journey is worth everyday of it Travel for leisure and not for work Financial freedom www.benehlyn.wordpress.com
  24. 24. Daily Monitoring     Financial check Monitor daily eating and workout habits Career path Planner www.benehlyn.wordpress.com
  25. 25. Milestone for Winning   My milestone in winning is seeing my family and my love ones happy and content everyday. I win, if I am still within the blueprint of my journey with clear direction on where I want to be. Above all, my journey and decisions along the way is in line with God’s will. www.benehlyn.wordpress.com
  26. 26. The Journey Thru Life with the End in Mind www.benehlyn.wordpress.com
  27. 27. The Journey 20 Year High Performance, Highly Personal Marketing Plan for CHUBBI-Ben Benehlyn Tiu November 2013 www.benehlyn.wordpress.com
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