This presentation was for an internal invitation-only event at Xerox PARC in Palo Alto, California. Purpose of this workshop series is to promote learning and discussion among PARC personnel around future predictions and trends, in order to identify possible new research directions for PARC and possible applications of existing PARC research. The two presenters were also part of a Q&A panel at the workshop. No compensation was provided to the presenters for their participation. This file is uploaded to Slideshare with the permission of the PARC workshop organizers. For more information about Xerox PARC, please visit www.parc.com . For more information on the PARC Futures Workshops, please contact Dr. Markus Fromherz, Manager of ISL (Intelligent Systems Lab) at PARC. This presentation includes some of the research assembled by Deloitte & Touche US as part of its Mass Career Customization initiative. Mass Career Customization TM is a program designed to enable organizations to provide long-term individualized career paths for employees (in response to multiple converging trends in the workforce that have made the traditional one-side-fits-all “career ladder” appropriate for fewer and fewer workers). For more information on MCC, please visit www.masscareercustomization.com . Slides not specifically referenced as Deloitte & Touche materials were authored by Mary Walker and Ken Parekh for this specific PARC event.
Tomorrow’s Knowledge Workers: The Evolving Workforce and the Challenge to US Businesses PARC Futures Workshop Ken Parekh and Mary Walker Management Consultants with the Deloitte Mass Career Customization TM Initiative April 30, 2008
Which workers are we talking about? <ul><li>“ A person who works primarily with information or who develops and uses knowledge in the workplace” </li></ul><ul><li>(from Wikipedia) </li></ul>Related labels: professional-managerial mass upper middle class web workers skilled workers symbolic analysts creative class “ Related labels” from: Robert Reich; Richard Florida; and the Brookings Institute working paper The Decline of the White Working Class and the Rise of a Mass Upper Middle Class (April 2008).
One Page Summary on the future of knowledge workers 1.There won’t be enough of them. 2.Their expectations will be different. 3.Technologies will transform when, where and how work is done.
Gen Y’s expectations of the workplace <ul><li>Want transferable skills that support job mobility </li></ul><ul><li>Expect to have many jobs over their lifetimes </li></ul><ul><li>High value placed on engagement and attention from companies, bosses, mentors </li></ul><ul><li>Broad attention span and multitasking </li></ul><ul><li>Communicate via multiple channels </li></ul><ul><li>High use of computer games, have developed job-related skills via gaming </li></ul><ul><li>Willing to trade off between income and job demands </li></ul><ul><li>Less willing to unquestioningly adhere to “traditional” norms around the workplace </li></ul>5 From various sources, including Carolyn Martin’s and Bruce Tulgan’s work on Generation Y in the workplace.
<ul><li>93% of US teens use the internet </li></ul><ul><li>64% online US teens age 12-17 participate in content-creation activities </li></ul><ul><li>Content creation: it’s not just about the created objects. Discussion and social interaction are key. </li></ul><ul><li>Teens often work together to create content </li></ul><ul><li>Some teens are multi-channel “super communicators,” using multiple communications tools on a daily basis </li></ul>Gen Y teens and technology: Creating, contributing, communicating 5 From the Pew Internet and American Life Project: report on Teens and Social Media (December 2007).
Gen Y consumers: Mary buys a prom dress <ul><li>Selected the dress </li></ul><ul><li>Searched for and purchased dress online </li></ul><ul><li>Used savings to purchase accessories </li></ul><ul><li>Researched dresses online </li></ul><ul><li>Visited store with friends and digital cameras, trying on dresses and taking photos </li></ul><ul><li>Uploaded photos to Facebook and asked additional friends to comment </li></ul>5 Example from the blog of the Digital Youth Research Project.
Gen Y “Gamer Generation” goes to work The stereotype <ul><li>92% of kids age 2-17 have regular access to video/computer games. </li></ul><ul><li>Gaming experience shapes their attitudes, expectations and beliefs about how the world and the workplace operate. </li></ul><ul><li>Gaming is highly social for Gen Y and part of their collective experience. </li></ul>The reality <ul><li>Gaming develops skills that are highly applicable to knowledge work. </li></ul>5 From The Kids Are Alright: How the Gamer Generation is Changing the Workplace by John Beck and Mitchell Wade.
Experts’ vision of the internet in 2020 <ul><li>Global, low-cost network available to (almost) everyone </li></ul><ul><li>Free flow of information will blur national boundaries and other traditional groups </li></ul><ul><ul><li>Rise of region-states, “corporation-based cultural groupings” and “reconfigured human organizations tied together by global networks” </li></ul></ul><ul><li>Humans will remain in control of the technology </li></ul><ul><ul><li>No independent autonomous intelligent agents - yet </li></ul></ul><ul><li>Sophisticated, compelling virtual worlds </li></ul><ul><li>Greater transparency and less privacy, with a mix of positive and negative consequences </li></ul><ul><li>English will remain common online but Mandarin (and possibly other languages) will have significant presence </li></ul><ul><li>Some people will choose to be technological refuseniks </li></ul>6 From the Pew Internet and American Life Project – Future of the Internet II report (September 2006).
<ul><li>Laptops are increasingly the assumed standard for personal computers. </li></ul><ul><li>Many companies say that out-of-office work is “nothing special – just part of how we do business now.” </li></ul><ul><li>Urban nomads: </li></ul><ul><ul><li>People connected anywhere, anyplace </li></ul></ul><ul><ul><li>Not just for business travelers, but for people going about their daily lives in their local environment </li></ul></ul><ul><ul><li>A single smart device (cellphone+internet) taking the place of multiple pieces of equipment </li></ul></ul><ul><ul><li>Assumption that you can access your personal files from any device </li></ul></ul>Mobile technologies are transforming work and life 6 Quote from The Telework Coalition’s Teleworking Benchmarking Study Best Practices for Large-Scale Implementation in Private and Public Sector Organizations – Executive Summary (2006). “ Urban nomads” from The Economist - Mobile Edition (April 10, 2008).
(Some) Business leaders are responding… <ul><li>Business challenges on the radar of future-focused C-level executives: </li></ul><ul><li>Shifts in employee skills and expectations – attracting and retaining employees </li></ul><ul><li>Shifts in customer skills and expectations -- attracting and retaining customers </li></ul><ul><li>Shifts in skills and styles for leadership – developing leaders and managers for this new workforce </li></ul><ul><li>Shifts in technologies -- impacting both the marketplace and the workplace </li></ul>
… but it won’t happen overnight. “ Never mistake a clear view for a short distance.” Folk saying, in current times attributed to Paul Saffo
And key pieces of the solution still need to be developed….which is where you come in. <ul><li>Our Business </li></ul><ul><li>PARC works closely with other organizations – from leading global corporations and government agencies to newly formed ventures – to discover breakthrough concepts that deliver value and solve real needs. By aligning our expertise with their strategic interests, our clients can: </li></ul><ul><li>strengthen innovation effectiveness; </li></ul><ul><li>extend scientific and technical capabilities; </li></ul><ul><li>anticipate and respond more quickly to emerging industry trends; </li></ul><ul><li>cultivate new market opportunities or business models; and </li></ul><ul><li>acquire intellectual property while maximizing existing assets. </li></ul>
Tomorrow’s Knowledge Workers: The Evolving Workforce and the Challenge to US Businesses PARC Futures Workshop Ken Parekh and Mary Walker, Consultants Currently with the Deloitte Mass Career Customization Initiative April 30, 2008