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Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014
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Oh, the Places You'll Go! Location Tracking @ LocalWebConference 2014

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  • 1. „Oh, the Places You‘ll Go“ Location Tracking Benedikt Koehler, d.core GmbH @furukama
  • 2. Die Tücken der Messbarkeit “Wir wissen alles darüber, was unsere Kunden auf unserer Website machen, aber sobald sie in der Innenstadt unser Geschäft betreten, haben wir sie verloren” Foto: Benedikt Köhler
  • 3. Die Grundformel des Location Tracking Location + Place = Context Icons: visualpharm.com
  • 4. Die Grundformel des Location Tracking Location + Place = Context Icons: visualpharm.com • • • • • • • Footfall-Analysen Location Graph Vorhersagen Typologien / Personas Targeting Wirkungsmessung Typische Bewegungsmuster
  • 5. Datenquellen für Geoinformationen • • • • • Gerätesensoren (GPS etc.) Telko-Providerdaten WLAN-Scanning Smart Sensors Verhaltensdaten: – Aktiv (Checkins) – Passiv (digitale Spuren)
  • 6. Wo bin ich?
  • 7. Wo bin ich?
  • 8. Viele Orte Quelle: d.core
  • 9. Spooky … Quelle: d.core / http://en.wikipedia.org/wiki/Dana_Scully
  • 10. Kontext! Quelle: dcore
  • 11. Kontext! „#rollfeldpic“ Quelle: dcore
  • 12. Kontext! „#rollfeldpic“ „WTF schon wieder Außenposition!!1!“ Quelle: dcore
  • 13. Kontext! „#rollfeldpic“ „Na toll, Verspätung #mvv #sbahn“ Quelle: dcore „WTF schon wieder Außenposition!!1!“
  • 14. Kontext! „#rollfeldpic“ „Hunger!! Jetzt nen 1958er Burger “ „Na toll, Verspätung #mvv #sbahn“ Quelle: dcore „WTF schon wieder Außenposition!!1!“
  • 15. Messbarkeit Quelle: dcore
  • 16. Top Locations Quelle: dcore
  • 17. Top Locations Quelle: dcore, Karte: Google
  • 18. Flickr vs. Twitter Quelle: dcore, Inspiriert von Eric Fisher
  • 19. Vektoren Quelle: dcore
  • 20. Vektoren Quelle: dcore / Karte: OpenStreetMap
  • 21. Vektoren Icons: http://www.meanicons.com / Karte: OpenStreetMap
  • 22. Vielen Dank für Ihre Aufmerksamkeit! Dr. Benedikt Koehler koehler@dcore.de @furukama www.dcore.de

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