The business plan
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  • 1. The Business PlanContent and structure of a business plan
  • 2. Content + structureExecutive Sales + marketingsummary Organization +Idea + background mangementProduct Action planMarket BudgetsIndustry Appendices
  • 3. Executive summaryA 1-2 page summary of the mainconclusions in the business planAmount you need
  • 4. Idea + backgroundProblemSolutionCustomerNew + uniquePotentialBusiness modelPassion and history
  • 5. ProductThe core product/serviceAdditional produkts/servicesValue propositionPricing and revenue modelIPR-protectionProduct potentialProduction
  • 6. Market + customerTarget customersMarket size + scopeMarket trends
  • 7. IndustryIndustry structureCompetitive climateCompetitors (or best alternative)Competitive advantages
  • 8. Sales + marketingSales activitiesMarketing activitiesDistribution channels
  • 9. Organization + managementOwnership + legal structureManagement teamAdvisorsPartnersKey acitivitiesKey resources
  • 10. Action planVisionGoalsMilestonesActions
  • 11. FinancialsBudgets– Establishing– Operating– Cashflow– FundingAssumptions
  • 12. AppendicesFx: Detailed product description Research Illustrations CV of management
  • 13. Beingentrepreneur.eu Inpspiring, empowering andenabling young entrepreneurs