The Business PlanContent and structure of a      business plan
Content + structureExecutive           Sales + marketingsummary                    Organization +Idea + background   mange...
Executive summaryA 1-2 page summary of the mainconclusions in the business planAmount you need
Idea + backgroundProblemSolutionCustomerNew + uniquePotentialBusiness modelPassion and history
ProductThe core product/serviceAdditional produkts/servicesValue propositionPricing and revenue modelIPR-protectionProduct...
Market + customerTarget customersMarket size + scopeMarket trends
IndustryIndustry structureCompetitive climateCompetitors (or best alternative)Competitive advantages
Sales + marketingSales activitiesMarketing activitiesDistribution channels
Organization + managementOwnership + legal structureManagement teamAdvisorsPartnersKey acitivitiesKey resources
Action planVisionGoalsMilestonesActions
FinancialsBudgets– Establishing– Operating– Cashflow– FundingAssumptions
AppendicesFx: Detailed product description Research Illustrations CV of management
Beingentrepreneur.eu Inpspiring, empowering andenabling young entrepreneurs
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The business plan

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Content and structure of a business plan

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The business plan

  1. 1. The Business PlanContent and structure of a business plan
  2. 2. Content + structureExecutive Sales + marketingsummary Organization +Idea + background mangementProduct Action planMarket BudgetsIndustry Appendices
  3. 3. Executive summaryA 1-2 page summary of the mainconclusions in the business planAmount you need
  4. 4. Idea + backgroundProblemSolutionCustomerNew + uniquePotentialBusiness modelPassion and history
  5. 5. ProductThe core product/serviceAdditional produkts/servicesValue propositionPricing and revenue modelIPR-protectionProduct potentialProduction
  6. 6. Market + customerTarget customersMarket size + scopeMarket trends
  7. 7. IndustryIndustry structureCompetitive climateCompetitors (or best alternative)Competitive advantages
  8. 8. Sales + marketingSales activitiesMarketing activitiesDistribution channels
  9. 9. Organization + managementOwnership + legal structureManagement teamAdvisorsPartnersKey acitivitiesKey resources
  10. 10. Action planVisionGoalsMilestonesActions
  11. 11. FinancialsBudgets– Establishing– Operating– Cashflow– FundingAssumptions
  12. 12. AppendicesFx: Detailed product description Research Illustrations CV of management
  13. 13. Beingentrepreneur.eu Inpspiring, empowering andenabling young entrepreneurs
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