The business plan
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The business plan

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Content and structure of a business plan

Content and structure of a business plan

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The business plan  The business plan Presentation Transcript

  • The Business PlanContent and structure of a business plan
  • Content + structureExecutive Sales + marketingsummary Organization +Idea + background mangementProduct Action planMarket BudgetsIndustry Appendices
  • Executive summaryA 1-2 page summary of the mainconclusions in the business planAmount you need
  • Idea + backgroundProblemSolutionCustomerNew + uniquePotentialBusiness modelPassion and history
  • ProductThe core product/serviceAdditional produkts/servicesValue propositionPricing and revenue modelIPR-protectionProduct potentialProduction
  • Market + customerTarget customersMarket size + scopeMarket trends
  • IndustryIndustry structureCompetitive climateCompetitors (or best alternative)Competitive advantages
  • Sales + marketingSales activitiesMarketing activitiesDistribution channels
  • Organization + managementOwnership + legal structureManagement teamAdvisorsPartnersKey acitivitiesKey resources
  • Action planVisionGoalsMilestonesActions
  • FinancialsBudgets– Establishing– Operating– Cashflow– FundingAssumptions
  • AppendicesFx: Detailed product description Research Illustrations CV of management
  • Beingentrepreneur.eu Inpspiring, empowering andenabling young entrepreneurs