Rua Brito Camacho
nº. 163 R/C Dto - 2765-457
S. João Estoril, Portugal
Phone: (+351) 913 002 484
Brand Strategy and Creative Supervision at GCI,
a communication group based in Portugal and Edelman affiliate
I’M LOOKING FOR:
A new challenge in Branding in a strategy-driven role.
One where I can evolve in my professional passion - the crossroads where creative thinking and strategy
join forces to create better brands, deeper experiences and ultimately transform and create new markets.
Passionate about brands and their increasingly important role in society, I have over 10 years of experience
in branding, having held both creative and strategic roles. This intersection of creative flair and business
know-how allows me to add value in an environment where we have to challenge the status quo and
experiment with new things in order to create meaningful brand experiences.
With a hard working and determined personality, constantly driven by the desire to improve, I work to help
clients uncover their organization’s“core idea”and frame it in a way it can serve as their source of inspiration
and a driving force for innovation, growth and a leadership role both in the market and in society.
Date of Birth: 22.01.1978
Home: Lisbon, Portugal
E.U. CITIZENSHIP (no VISA restrictions)
MARCOS BENDRAO firstname.lastname@example.org
Phone: (+351) 913 002 484
3 (MORE PERSONAL) THINGS ABOUT ME:
Multiculturality is a part of who I am.
Lived in USA, born and raised in Portugal
from african parents I come from a very
diverse background with close relatives
in Angola, South Africa, Namibia, USA,
Switzerland and Cambodja...
The world is a playground!
When I’m not immersed in work I’m usually
flying around the world.
Being in contact with different cultures,
tasting new flavours and seeing different
colors helps me stay creative.
This summer I’ll be getting married in
Curiosity about people and what moves
them, combined with the desire to know
more has always kept me on top of the
latest trends and shaped my professional
path and academic background.
I’m always up for a new challenge.
RESTLESS TRAVELLER ALWAYS CURIOUSMULTI-CULTURAL
CREATIVE ADVISOR - FREELANCE
BRAND STRATEGY AND DESIGN
Cooperation as external consultant with several companies in the development of strategies
and identities for them and/or for their clients.
Creative Consultant at Fresh Acessories, a new venture from Acrilmolde Group.
2012: Winner of the“Marketeer - EDP Challenge”, for the creation of a concept for a music festival
and the communication strategy to activate EDP’s association to music events.
2012: FRESH : Business Model, Brand Strategy and Design.
2008: AUCHAN : CSR Report 2008 > APCE Excellence in Communication Award.
2008 - PRES.
GROUP GCI (Edelman Affiliate)
BRAND STRATEGY AND CREATIVE SUPERVISION
GCI is a public engagement agency, specializing in creating strong bonds between brands and stakeholders.
> Help set up the GCI Engage unit, dedicated to branding and brand activation projects.
> Creative and Strategic direction of GCI Engage team and mentorship of junior colleagues.
> Development and coordination of branding, activation projects and communication plans.
> Development of tools and approaches to help clients solve their marketing and communication challenges.
> Keynote speaker and workshop lecturer on brand related topics.
LUSO AWARDS > NCC (Noble House of Citizenship) - Internal Communication > Bronze Award, 2014
LUSO AWARDS > Arvatar - Institutional Communication > Bronze Award, 2014
SABRE AWARDS > NCC (Noble House of Citizenship) > Finalist, 2014
Continente | Sonae Sierra | BP | McDonalds | Nobre (NCC) | Novartis | Merck | Servier | AIFF | Sonangol (...)
FEB. 2013 - PRES.
ETHICAL - CSR PROJECTS
BRAND AND INNOVATION STRATEGY
www.ethical.pt | www.scribd.com/doc/108868441/ETHICAL-CSR-PROJECTS
Ethical was born from the desire to combine our expertise in marketing, entrepreneurship and creativity
to deliver corporate growth and social impact through innovation.
> Creation and development of Social Innovation, CSR and Communication projects.
> Support the company in the opening of Ethical Brazil (now Press Play) in Sao Paulo.
Continente | Jumbo | Auchan | Amorim | Soares da Costa | Teixeira Duarte | Nestlé | Novartis |
Marcelo Rosembaum | Kemin | LG Brazil
JAN. 2011 - JAN. 2013
STRATEGIC BRAND CONSULTANT
M-Cell is an iberian marketing consultancy focused on the sports market.
> Market analysis and development of brand activation strategies;
> Supervision of the company’s creative department;
> Development of branding projects for several international markets (Portugal, Spain and portuguese
speaking african countries) from strategy to visual developments and client presentations.
Att Williams F1 | MediaLuso | MSM - MediaPro | CF Belenenses | Biotherm | Fidelidade Mundial
BBVA | Comité Olímp. de Portugal | Fed. Port.de Andebol | Fed. Cabo-Verdiana de Futebol | Bet-at-Home
FEB. 2007 - JAN 2011
EURO RSCG DESIGN now (HAVAS DESIGN +)
SENIOR GRAPHIC DESIGNER
www.havasworldwide.pt | www.havasdesignplus.com
Euro RSCG is Portugal’s largest communication agency and is the undisputed market leader in Portugal
in the last decade. Euro RSCG D&A is part of the Havas Design+ international network, specializing in
branding, identity and brand environments.
> Development of corporate identity projects from: strategy, identity design, packaging, graphic systems
and brand visuals.
> Creation of Brand environments and spaces in collaboration with architecture team.
Project: TMN Re-brand in 2006 > Portugal’s largest telecom at the time (called MEO after 2013).
Integrated a multi-disciplinary team of strategists, designers, architects and art directors, responsible for
the complete re-brand of TMN, giving the company a more friendly and
human approach. Developed the brand typography, the visual concepts for the stores,
the brand guidelines, collateral material and environmental graphics.
PRISMA AWARD > Euro RSCG Design e Arquitetura > Agency of the Year - 2003, 2004, 2005
PRISMA GOLD AWARD > Rebrand TMN - 2005
PRISMA GOLD AWARD > Branding Program and Identity UEFA Euro 2004 - 2004
PRISMA BRONZE AWARD > CM Lisboa - Ambelis : Stand Ambelis - 2005
UEFA | UEFA Euro 2004 | TMN | BES | BEST | Grupo PT | EDP | CM Lisboa-Ambelis | Continente
Santa Casa | S.L.Benfica | CTT | Lactogal | Air Luxor | Sonangol | Chevron-Texaco
COMPANHIA DO TEXTO
JAN. 2003 - FEB. 2007
IADE - POST GRADUATE DEGREE
COMMUNICATION and IMAGE
SEP. 2001 - JUN. 2002
IADE - DEGREE
SEP. 1996 - JUN. 2000
AUG. 2000 - DEC. 2002
ISEG - POST GRADUATE DEGREE
FORESIGHT, STRATEGY and INNOVATION
Scenario Planning; Strategy; Innovation; Business Model Innovation; Entrepreneurship; Leadership
FINAL GRADE: 17 Val. (1-to-20 scale) - FINISHING AMONG TOP IN CLASS
This Post-Graduate degree, is based upon an holistic vision of the integration of Foresight, Strategy,
Leadership and Innovation with the organizational factors to drive entrepreneurial success.
SEP. 2010 - JUN. 2011
ISCTE - EXECUTIVE MASTER
Sports Marketing; Communication; Consumer behaviour; Sports & Sponsorship Management
SEP. 2010 - JUN. 2011
UNIVERSIDADE EUROPEIA - MASTER DEGREE
Marketing; Brand Management; Digital Mkt; PR; Advertising; Marketing Mix and International Mkt
FINAL GRADE: 18 Val. (1-to-20 scale)
MARKETING MANAGEMENT STUDENT OF THE YEAR AWARD - Universidade Europeia, 2013
MASTER DISSERTATION: Explores the positive impact that the use of foresight tools can have in branding
and proposes a roadmap to integrate scenario planning e brand strategy.
NOV. 2012 - JUN. 2014
ENTREPRENEURSHIP WORKSHOP > LEAN STARTUP MACHINE @ LISBON
FINISHED IN 2ND PLACE - www.leanstartupmachine.com
WORKSHOP IN BRANDING >THE SECRET POWER OF BRANDS @ UEA (online)
CREATIVITY WORKSHOP @ EDIT
WORKSHOP IN CREATIVE WRITING @ Companhia do Eu
WORKSHOP COMMUNICATING WITH SOCIAL NETWORKS @ Restart
WORKSHOP IN BRANDING >BRAND BOOSTING @ Restart
PROFICIENCY “A” Diploma - ENGLISH
CAMBRIDGE SCHOOL - www.cambridgeschool.pt
LANGUAGE COMPETENCIES and COMPUTER SKILLS
CONSULTANT, COFINA MEDIA
Stakeholder Intelligence Manager,
Director Global Venture Development
Mac OS, MS Powerpoint, MS Word, Keynote, Acrobat Writer, Social Media Apps
Adobe CS Design Pack - Adobe Photoshop, Adobe Illustrator, Adobe InDesign, iMovie
Basic knowledge: SPSS and Atlas TI
(1) European Levels - Common European Framework of Reference (CEF) level;
(2) Lived a year in USA, attending 9th grade in John F. Deering jr. High School in Rhode Island;
Proficiency A diploma in english, from Cambridge School;
(3) Experience in a bilingual work environment.
B2 Independent User
B2 Independent User
A2 Basic User
Reading Spoken Interaction Spoken Production
“With an extraordinary creative mind and an objective-oriented soul, Marcos is able to put together the wildest and
creative projects you can imagine. The idea, concept and brand all become together in an unique identity. Definite-
ly one of the best to have around when building your brand.”
“I have had the opportunity and the great pleasure to work with Marcos and this experience has shown me he is
a strategic, bright and dedicated professional. Being driven and hard working, Marcos is a true team player and a
wonderful colleague. His insights capabilities make him a highly effective manager with a strong focus on delivery
and real creativity in his thinking. Thus, I strongly recommend him.”
“I worked very closely with Marcos during our studies. He’s one of the most creative people I’ve met, still maintain-
ing a high degree of organization. His commitment to all our projects and the effort put into making them visually
perfect was a true learning experience. Ever since, before starting a presentation, one of my starting points is always
“How would Marcos do this?””