9 Campaign Yard Sign Color ChoicesPresentation Transcript
What color should you choose for your political campaign yard sign? There isn’t much room for logos, pictures, and other information, so color is one of the major decisions when designing a yard sign. www.campaigntrailyardsigns.com
Black is a poor sign background color
Black is a great text choice
Color psychology bonus: black is a menacing color but also conveys authority
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White is a good background color
White is the most common text color
White paired with black looks stale
Color psychology bonus: white is associated with purity and innocence
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Avoid patriotic colors since most yard signs are red, white and blue
Red is associated with the Republican Party
Color psychology bonus: red conveys warmth but also power as in “power tie”
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Avoid patriotic colors since most yard signs are red, white and blue
Blue is associated with the Democratic Party
Color psychology bonus: blue is associated with calmness
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Depending on the shade and brightness, green can be a good text or background color choice
Green is associated with the Green Party and also candidates who are interested in environmental issues
Color psychology bonus: green is connected to the earth
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Yellow reflects the most visible light
Yellow is a great background color choice
Yellow is a poor text color
Color psychology bonus: yellow conveys cheeriness and brightness
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Depending upon the shade, purple is both a good background color or text color
Color psychology bonus: purple is associated with royalty and also spirituality
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In darker shades, brown is a good background color paired with white text or text color paired with a lighter background
Brown is an underused yard sign color
Color psychology bonus: brown is connected with the earth
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Orange reflects a lot of visible light
Like yellow, it contrasts well with dark text colors
Orange is a good background color
Color psychology bonus: orange conveys excitement and momentum
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Three keys to choosing the right color for your campaign’s yard sign are 1) to choose a background and text color that contrast, 2) choose striking colors that will draw voters’ attention and 3) the fewer colors used the less expensive the sign www.campaigntrailyardsigns.com
9 Campaign Yard Sign Color Choices
Mike Kennerknecht