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9 Campaign Yard Sign Color Choices
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9 Campaign Yard Sign Color Choices


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  • 1. What color should you choose for your political campaign yard sign? There isn’t much room for logos, pictures, and other information, so color is one of the major decisions when designing a yard sign.
  • 2.
    • Black is a poor sign background color
    • 3. Black is a great text choice
    • 4. Color psychology bonus: black is a menacing color but also conveys authority
  • 5.
    • White is a good background color
    • 6. White is the most common text color
    • 7. White paired with black looks stale
    • 8. Color psychology bonus: white is associated with purity and innocence
  • 9.
    • Avoid patriotic colors since most yard signs are red, white and blue
    • 10. Red is associated with the Republican Party
    • 11. Color psychology bonus: red conveys warmth but also power as in “power tie”
  • 12.
    • Avoid patriotic colors since most yard signs are red, white and blue
    • 13. Blue is associated with the Democratic Party
    • 14. Color psychology bonus: blue is associated with calmness
  • 15.
    • Depending on the shade and brightness, green can be a good text or background color choice
    • 16. Green is associated with the Green Party and also candidates who are interested in environmental issues
    • 17. Color psychology bonus: green is connected to the earth
  • 18.
    • Yellow reflects the most visible light
    • 19. Yellow is a great background color choice
    • 20. Yellow is a poor text color
    • 21. Color psychology bonus: yellow conveys cheeriness and brightness
  • 22.
    • Depending upon the shade, purple is both a good background color or text color
    • 23. Color psychology bonus: purple is associated with royalty and also spirituality
  • 24.
    • In darker shades, brown is a good background color paired with white text or text color paired with a lighter background
    • 25. Brown is an underused yard sign color
    • 26. Color psychology bonus: brown is connected with the earth
  • 27.
    • Orange reflects a lot of visible light
    • 28. Like yellow, it contrasts well with dark text colors
    • 29. Orange is a good background color
    • 30. Color psychology bonus: orange conveys excitement and momentum
  • 31. Three keys to choosing the right color for your campaign’s yard sign are 1) to choose a background and text color that contrast, 2) choose striking colors that will draw voters’ attention and 3) the fewer colors used the less expensive the sign