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Change Trends & Broadcasting

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How are the changing trends in media consumption impacting the traditional broadcast business?

How are the changing trends in media consumption impacting the traditional broadcast business?

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  • The chart is very typical of the trend within many different countries around the world. What were the national gems of broadcasting are have been loosing market share for some time. The commercial TV channels are particularly sensitive to loosing market share, as when the volume so does the value in advertising timeslots. This can spiral out of control if not dealt with quickly with the introduction of new innovative attention grabbing content. It can be seen that the majority of shift is towards other channels. The other channels can be sports, news, international, film and catch-up TV. Made of these changes are subscribed services albeit cable or DTH satellite.
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    • 1. How are the changing trends in media consumption impacting the traditional broadcast business?
      Changing trends & Broadcasting
      By Ben Dair, Professional Product Manager
    • 2. Contents
      • Impact - Broadcast challenge or opportunity?
      • 3. Today, what is considered traditional broadcast?
      • 4. Various perspectives of the situation
      • 5. Home entertainment
      • 6. Consumer spend
      • 7. Connectivity
      • 8. Delivery
      • 9. Behaviour
      • 10. What are the broadcasters doing ?
    • What is traditional broadcast?
      Yesterday
      Today
    • 11. Interesting Facts
      12% rise Daily TV consumption since 2001
      6% rise in number of homes in the UK
      TV is the original social medium
      TV is not longer a group activity
      TV vs Social Media or…
      Online content predominately short-form
      IPTV is mainly used for catch-up, 70% of viewing
      25-44 are put off IPTVdue to poor quality
      16-25 more likely to view “free” content and lower quality
    • 12. What’s happening with home entertainment?
      Worldwide Transactional home entertainment 1981-2010
      Transactions (bn)
      VHS Rental
      DVD Purchase
      VHS Purchase
      BD Purchase
      DVD Rental
      TV VoD
      Digital
      BD Rental
      Source: Screen Digest
    • 13. What are we spending our money on?
      Source: Screen Digest
    • 14. Connectivity?
      Broadband coupled with connected devices is causing a seismic shift in how consumers use content, and what they expect from entertainment suppliers
    • 15. How is content delivered?
      Source: Screen Digest
    • 16. What are we watching?
    • 17. What is actually going on?
      Online TV
      3G mobile TV
      IPTV
      Digital terrestrial (television and mobile)
      DTH satellite
      Switched-digital cable
      Analogue terrestrial
      Digital cable
      Linear and on-demand content
      Linear, on-demand and user-generated content
      Linear broadcast content
      Broadcast defined schedule
      Consumer defined schedule
      Limited Choice
      Unlimited Choice
      Source: IABM / Screen Digest
    • 18. How many distractions?
      1990s
      2009-2011
      1970-80s
      1960s
      2000-2005
      1950s
      2006-2009
    • 19. Changing Behaviour
      DIVERGENCE
      Content, anytime anywhere
      CONVERGENCE
      Tri and Quad Business Models
    • 20. What are broadcasters doing?
    • 21. Conclusions
      Daily TV consumption has risen in 10 years
      Quality is still important to the 25+
      Technology distracts
      Broadcasters pushing the entertainment boundary
      Social Networks are the 21st century word of mouth
      Impact - Broadcast challenge or opportunity?
      Broadband
      Content is still king