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Sketching in Service Design
 

Sketching in Service Design

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A brief run-through of various group-based and individual techniques for using the wonders of sketching in Service Design. The second half of the presentation covers hands-on drawing techniques to ...

A brief run-through of various group-based and individual techniques for using the wonders of sketching in Service Design. The second half of the presentation covers hands-on drawing techniques to tackle common objects and other things often drawn in Service Design artefacts.

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Sketching in Service Design Sketching in Service Design Presentation Transcript

  • Sketching in Service Design Service Design Thinks & Drinks Ben Crothers, Digital Eskimo @bencrothersSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • We’re not talking about this...
  • ...or this...
  • What we are talking aboutSketching to help others communicate to usSketching to help us communicate to othersHints and tips for Service Design sketchingSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Helping others communicate to us
  • Storyboards as a group activity
  • Storyboards as a group activityDone individually or in small groupsGood for:Capturing existing experiences or problemsCapturing desired experiences or solutionsMy point of view or target user point of viewCan be more economical than enactment, or a steptoward loosening up for enactmentSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Storyboards as a group activityHow:Use a template of 6 framesHelp them along the way with stick-on emoticonsProvide a prompt sheet to remind participants aboutactions, expectations, decisions, responses, emotionsHave each participant present their storyboardSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Personas
  • Personas (or nudies)Good for:Small groupsScrutiny and discussion for authentic target audiencesWatch out for:Aspirational personasSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Personas (or nudies)How:Start with a nudie templateHelp them along the way with stick-on emoticons,icons, media and website preferencesProvide a prompt sheet to remind participants aboutbehaviours, drivers, preferences, scenarioHave each participant present their nudieSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Customer journey maps
  • Customer journey mapsGood for:Combining a target users experience with othersystems, processes and actors impacting theexperience that they may/may not seeSmall groups to co-createNot good for:Individual workDetailSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Customer journey mapsHow:Ideally, start with a persona the group createdHave a clear objective in mindWind them up and let them goUse post-it notes and other detachable things as partof the sketchSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Graphic facilitation
  • Graphic facilitationCapturing a group discussion as a concise set ofsketched concepts, objects and interactionsGood for:Helping a group to work through and clarify a solution,capture questions and issuesWatch out for:Can be counter-productive if not confidentPotentially distractingSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Helping us communicate to others
  • Object and domain modelling
  • Object and domain modellingCapturing an existing or proposed landscape of objectsand relationshipsGood for:Helping anyone to grasp an issue or your solutionBuilding up a library of reusable iconsWatch out for:Can get too complicated if youre not carefulSketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Storyboards
  • Step 1: get your story straight
  • Step 2: get in touch with emotions
  • Step 3: roll camera
  • Step 4: refine for impact
  • Step 5: end well
  • Sketching concepts
  • Sketching concepts
  • Sketching concepts
  • Hints and tips for Service Design sketching
  • Sketch with confidenceSketching is a powerful means of communicationAs a designer, be as confident with sketching as youare with designing, facilitating and speakingLet your sketches be part of the sell, and watch themagic!Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Go easy on yourselfStart simpleSketch for funGet good at the simple stuffCopy others (for practice)Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Slow downYou cant draw quickly and accurately straight awayStart drawing slowly and focus on accuracySketching in Service Design | Service Design Thinks & Drinks, April 2012
  • People and emotionsEveryday objects in servicesArrows and balloonsDrawing in 3D...Sketching techniques
  • Visual fidelity: less is more
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012
  • Sketching in Service Design | Service Design Thinks & Drinks, April 2012