Social networking: How to Raise Your Profile In The Digital Marketplace


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Powerpoint slides from internal presentation on Social Media strategy & techniques: 28/1/11

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Social networking: How to Raise Your Profile In The Digital Marketplace

  1. 1. Social Networking <ul><li>How To Raise Your profile in the Digital Marketplace </li></ul>( )
  2. 2. What is social Networking? <ul><li>A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet , such as e-mail and instant messaging . Although online community services are sometimes considered as a social network service. In a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. </li></ul>( )
  3. 3. How We Network.... ( ) Percentage of 18-30 year olds that say they do the following activities on a weekly basis
  4. 4. Social networking stats <ul><li>* Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours. </li></ul><ul><li>* Twitter  now has  75m user accounts, but only around 15m are active users on a regular basis. </li></ul><ul><li>* LinkedIn has over 90m members worldwide. This means an increase of around 1m members month-on-month. </li></ul><ul><li>* Facebook currently has in excess of 350 million active users Worldwide. </li></ul><ul><li>* Flickr now hosts more than 4bn images. </li></ul><ul><li>* Photo uploads to Facebook have increased by more than 100% within the past two years. Currently, there are around 2.5bn uploads to the site each month. </li></ul><ul><li>* Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. Mobile users are 65% more active than non-mobile users. </li></ul>( )
  5. 5. Popular Social networks <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare </li></ul><ul><li>Foursquare </li></ul><ul><li>You Tube </li></ul><ul><li>Blogger </li></ul>( )
  6. 6. Social Media Landscape ( )
  7. 7. <ul><li> </li></ul>Facebook ) (
  8. 8. Applications of Facebook in Business ( )
  9. 9. Why use Facebook marketing? ( )
  10. 10. Groups <ul><li>1. DEMO: Posting to a Facebook Group & Spreading the word quickly </li></ul><ul><li>2. DEMO: Inviting people to your group </li></ul><ul><li>3. DEMO: Facebook Advertising </li></ul>) (
  11. 11. Twitter <ul><li> </li></ul>) (
  12. 12. Your Tweet Space ( )
  13. 13. Types Of Tweet ( ) * Job Tweet * Update Tweet Text * News Tweet What can you say in 140 characters?.... You ’ d be surprised!
  14. 14. Types Of Tweet ( ) * Location Tweet * Blog Tweet * Picture Tweet What can you say in 140 characters?.... You ’ d be surprised!
  15. 15. Types Of Tweet ( ) * Chat Tweet * Sharing Tweet * Re-Tweet What can you say in 140 characters?.... You ’ d be surprised!
  16. 16. Say Thank You!!! ( )
  17. 17. Linkedin <ul><li> </li></ul>) (
  18. 18. LinkedIn for Recruiters ( )
  19. 19. Why use Linkedin marketing? ( )
  20. 20. Linkedin <ul><li>1. DEMO: Setting Up & Maintaining a Group </li></ul><ul><li>2. DEMO: Advanced Search & Saved Search </li></ul><ul><li>3. DEMO: Saving Profiles </li></ul><ul><li>4. DEMO: Company search </li></ul><ul><li>5. DEMO: Viewing Network Stats </li></ul>) (
  21. 21. Blogger <ul><li> </li></ul>) (
  22. 22. Your Blog Space ( )
  23. 23. Blogging <ul><li>1. DEMO: Basic Blog Functionality </li></ul><ul><li>2. DEMO: Posting Blogs </li></ul><ul><li>3. DEMO: Widgets </li></ul><ul><li>4. DEMO: Using your blog as a portal </li></ul><ul><li>5. DEMO: Using Google Analytics </li></ul>) (
  24. 24. Other Networks ( ) <ul><li>You Tube - Video Content (Ideal for broadcast) </li></ul><ul><li>Slideshare - Powerpoint presentations online (ideal for promotional materials etc.) </li></ul><ul><li>Foursquare - GPS based (Special offers) </li></ul><ul><li>Flickr - Photo based </li></ul><ul><li>Justgiving - Fundraising </li></ul>
  25. 25. Hootsuite <ul><li> </li></ul>) (
  26. 26. Your Hoot Space ( )
  27. 27. Hootsuite <ul><li>1. DEMO: Posting from Hootsuite </li></ul><ul><li>2. DEMO: Mentions & Retweets </li></ul><ul><li>3. DEMO: ‘ Listening ’ to social networks </li></ul>) (
  28. 28. Branding <ul><li>How to ensure that Social Networking activity works alongside your Brand Strategy </li></ul>) (
  29. 29. Social Network Branding.... <ul><li>Cross Platform </li></ul><ul><li>Seamless Transition </li></ul><ul><li>Consistent (Colours etc.) </li></ul><ul><li>Original </li></ul><ul><li>Informative </li></ul><ul><li>Innovative </li></ul><ul><li>Match Brand Values </li></ul>( )
  30. 30. How Social Media Branding Compliments Brand Values <ul><li>Plugged In, Fresh & Innovative: These three absolutely synonymous with social networking </li></ul><ul><li>Expertise: Our social networking strategy should position us as ‘ the ’ experts in our marketplace </li></ul><ul><li>Ethical & Integrity & Clarity: These factors can be built into our online content through careful branding </li></ul>( )
  31. 31. Mini Mee <ul><li>Every good brand needs a mascot. As all of the main social networks give you the option to use an “ avatar ” , I decided to combine the two for my online presence. </li></ul><ul><li>My Mini Mee will appear on every key blog/social networking page and is fully customisable. </li></ul>( )
  32. 32. Linkedin Mee <ul><li>For more formal occasions. </li></ul>( )
  33. 33. YouTube Mee <ul><li>For the brodcast specialist. </li></ul>( )
  34. 34. Xmas Mee <ul><li>For the festive season. </li></ul>( )
  35. 35. Movember Mee <ul><li>For the distinguished gentleman. </li></ul>( )
  36. 36. ( ) And here he is in action....
  37. 37. In Summary <ul><li>Become the expert in your field by raising your profile ahead of the competition </li></ul><ul><li>Connects you with more potential clients and candidates </li></ul><ul><li>Helps you to monitor your brands performance in the digital marketplace </li></ul>( ) Using social marketing as part of your marketing strategy allows you to:
  38. 38. Thank You…. ) (