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Social networking: How to Raise Your Profile In The Digital Marketplace
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Social networking: How to Raise Your Profile In The Digital Marketplace

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Powerpoint slides from internal presentation on Social Media strategy & techniques: 28/1/11

Powerpoint slides from internal presentation on Social Media strategy & techniques: 28/1/11

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  • 1. Social Networking
    • How To Raise Your profile in the Digital Marketplace
    ( )
  • 2. What is social Networking?
    • A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet , such as e-mail and instant messaging . Although online community services are sometimes considered as a social network service. In a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.
    ( )
  • 3. How We Network.... ( ) Percentage of 18-30 year olds that say they do the following activities on a weekly basis
  • 4. Social networking stats
    • * Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
    • * Twitter  now has  75m user accounts, but only around 15m are active users on a regular basis.
    • * LinkedIn has over 90m members worldwide. This means an increase of around 1m members month-on-month.
    • * Facebook currently has in excess of 350 million active users Worldwide.
    • * Flickr now hosts more than 4bn images.
    • * Photo uploads to Facebook have increased by more than 100% within the past two years. Currently, there are around 2.5bn uploads to the site each month.
    • * Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. Mobile users are 65% more active than non-mobile users.
    ( )
  • 5. Popular Social networks
    • Facebook
    • Twitter
    • Linkedin
    • Flickr
    • Slideshare
    • Foursquare
    • You Tube
    • Blogger
    ( )
  • 6. Social Media Landscape ( )
  • 7.
    • www.facebook.com
    Facebook ) (
  • 8. Applications of Facebook in Business ( )
  • 9. Why use Facebook marketing? ( )
  • 10. Groups
    • 1. DEMO: Posting to a Facebook Group & Spreading the word quickly
    • 2. DEMO: Inviting people to your group
    • 3. DEMO: Facebook Advertising
    ) (
  • 11. Twitter
    • www.twitter.com
    ) (
  • 12. Your Tweet Space ( )
  • 13. Types Of Tweet ( ) * Job Tweet * Update Tweet Text * News Tweet What can you say in 140 characters?.... You ’ d be surprised!
  • 14. Types Of Tweet ( ) * Location Tweet * Blog Tweet * Picture Tweet What can you say in 140 characters?.... You ’ d be surprised!
  • 15. Types Of Tweet ( ) * Chat Tweet * Sharing Tweet * Re-Tweet What can you say in 140 characters?.... You ’ d be surprised!
  • 16. Say Thank You!!! ( )
  • 17. Linkedin
    • www.linkedin.com
    ) (
  • 18. LinkedIn for Recruiters ( )
  • 19. Why use Linkedin marketing? ( )
  • 20. Linkedin
    • 1. DEMO: Setting Up & Maintaining a Group
    • 2. DEMO: Advanced Search & Saved Search
    • 3. DEMO: Saving Profiles
    • 4. DEMO: Company search
    • 5. DEMO: Viewing Network Stats
    ) (
  • 21. Blogger
    • www.blogger.com
    ) (
  • 22. Your Blog Space ( )
  • 23. Blogging
    • 1. DEMO: Basic Blog Functionality
    • 2. DEMO: Posting Blogs
    • 3. DEMO: Widgets
    • 4. DEMO: Using your blog as a portal
    • 5. DEMO: Using Google Analytics
    ) (
  • 24. Other Networks ( )
    • You Tube - Video Content (Ideal for broadcast)
    • Slideshare - Powerpoint presentations online (ideal for promotional materials etc.)
    • Foursquare - GPS based (Special offers)
    • Flickr - Photo based
    • Justgiving - Fundraising
  • 25. Hootsuite
    • www.hootsuite.com
    ) (
  • 26. Your Hoot Space ( )
  • 27. Hootsuite
    • 1. DEMO: Posting from Hootsuite
    • 2. DEMO: Mentions & Retweets
    • 3. DEMO: ‘ Listening ’ to social networks
    ) (
  • 28. Branding
    • How to ensure that Social Networking activity works alongside your Brand Strategy
    ) (
  • 29. Social Network Branding....
    • Cross Platform
    • Seamless Transition
    • Consistent (Colours etc.)
    • Original
    • Informative
    • Innovative
    • Match Brand Values
    ( )
  • 30. How Social Media Branding Compliments Brand Values
    • Plugged In, Fresh & Innovative: These three absolutely synonymous with social networking
    • Expertise: Our social networking strategy should position us as ‘ the ’ experts in our marketplace
    • Ethical & Integrity & Clarity: These factors can be built into our online content through careful branding
    ( )
  • 31. Mini Mee
    • Every good brand needs a mascot. As all of the main social networks give you the option to use an “ avatar ” , I decided to combine the two for my online presence.
    • My Mini Mee will appear on every key blog/social networking page and is fully customisable.
    ( )
  • 32. Linkedin Mee
    • For more formal occasions.
    ( )
  • 33. YouTube Mee
    • For the brodcast specialist.
    ( )
  • 34. Xmas Mee
    • For the festive season.
    ( )
  • 35. Movember Mee
    • For the distinguished gentleman.
    ( )
  • 36. ( ) And here he is in action....
  • 37. In Summary
    • Become the expert in your field by raising your profile ahead of the competition
    • Connects you with more potential clients and candidates
    • Helps you to monitor your brands performance in the digital marketplace
    ( ) Using social marketing as part of your marketing strategy allows you to:
  • 38. Thank You…. ) (