Presentation to Euprera Spring Symposium

Euprera Spring Symposium February 2010 By Ben Cotton [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton social web thing .com

Introduction
Blogging since 2007
Studied BA (Hons) Public Relations and graduated in 2008
Worked in the Leeds Met press office, Yorkshire CCC PR dept and PR research centre
Currently working in the Edelman UK Digital team, Spook Media
social web thing .com

Why?
To be heard/indulge passion for writing/show I have an opinion
Different stage in my career – gone from student to practitioner
Wanted a new focus on social media
Wordpress – industry standard

Gained
Unintended consequences:
Networking opportunities
Raised my profile
Gained a job
Discovered a niche
Improved my writing

Top 5 Posts social web thing .com
List of 2010 PR Grad Schemes
Q&A with Edelman HR ace
Internships available at Shine
Q&A with high flying SAE
Social Media guidelines – be social and get involved

Promotion social web thing .com

Feedback social web thing .com

How’s it helped me?
SWT has enabled me to network with industry colleagues
Formulate an opinion on industry issues
Increase personal SEO

The future
Maintain social media, PR and employability focus
Do I want to chase page views? Accept advertising?
Become a messagboard/fourm
Who knows?!

Tips
Differentiate
Answer a need
Engage. Avoid broadcasting, create a dialogue
Shout! Build an audience, comment, promote

Q&A Any questions? social web thing .com

Thank you Contact details [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton social web thing .com

Presentation to Euprera Spring Symposium

by Ben Cotton on Mar 20, 2010

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