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'the creation of an asset that pertains to a
particular person or individual; this includes but
is not limited to the body, clothing, appearance
and knowledge contained within, leading to an
indelible impression that is uniquely
Tom Peters, Personal branding bloke, 1997
Your Blog is the new CV
Your blog is your new CV!
HowBut how launch launch this
can you can you
this work? work?
19m UK active Internet
58% read blogs
79% watch videos
64% belong to a social
No paper vs. lots and lots
Stand out from the crowd
vs. fiollow the crowd
Cheap vs. some expense
Wider audience vs.
Demonstrate digital skills
vs. cutting and sticking!
Instant vs. slow
Email link vs. show hard
'Inevitably employers are using Google as a personal reputation
engine and scrutinising these types of sites to review an individual’
s career history and work ahead of hiring an individual.'
Stephen Waddington, MD Speed Communications, 2009
'As more and more people use Twitter, Facebook and blogs we
know far more about people than we’ve ever done before. The first
thing that I do when recruiting someone is check them out online. It’
s a matter of few minutes to go back and read hundreds of their
previous tweets and find out far more about the real them than any
CV, reference or interview could ever reveal.'
Stuart Bruce, MD Wolfstar, 2010
Personal brand is pre-google
1997 vs. 2010
People mention personal brand or digital footprint, they
are often referring to something that is better described
as personal SEO
People describe what happens when someone Google’
s your name
Having good stuff come up is the essence of personal
Tweeted his way out
of the Labour Party
'Just won a
shirt in a raffle.
Want to vom' 'Coffin dodgers'
'Johnnie Walker Red Label is
Pub full of 'depressed teuchters' so awful they can't sell it in
Where to start?
Google yourself! Google Alerts
Voice your opinion
Google loves blogs!
Demonstrate industry knowledge
Free your work...make your
e-portfolio go 'live'!
CV Great for search!
industry people Find out
what people are
Get into conversation thinking!!!
Let them know you
are looking for a job!
Find out about industry
Build an online
reputation Let them know about your
It's a tough world out there!
You have to make yourself
stand out from the crowd!
PSSTT! Remember to click
SEO yourself to the
Curate, as well as create
Could look stupid and
damage your reputation