Most brands and businesses are not taking advantage of the "PROMISE" of social media. Too many marketers treat SOCIAL as another media channel. The successful ones focus on the NETWORKING and SOCIAL aspects to create customer centric value. But when it comes to impact on business, this is only the begining.
This presentation explores the "WHY"social is important for business and how it can be used to solve critical business problems within the organization. The days of the "SILO'D" institutional model is dying a slow death and it is at the hands of social and the critical impact of new media.