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From birthdays to bat mitzvahs, weddings to wakes, individuals need to know where to look for all their party supply needs. But it's tough for party supply industry owners and managers to carve out new customers in such a competitive market. Hands down, the best, most effective and affordable way to reach new prospects is through the unmatched medium of email marketing. Benchmark Email's latest guide, Party Supply: Serious Email Marketing Results in a Fun Business, will help party supply businesses make the most of their ad dollars by meeting customers where they're at, namely on mobile devices and email. Explore this free guide and discover how easily your party supply retailer can expand its online business. Party on!