Here it is, the complete guide to understanding your email marketing metrics. Each segment of data is broken down by its location, purpose and significance to your campaign. In depth analysis is provided for subscribes, click rates, geographic mapping, forwards, unsubscribes and social stats. Learn why open rates do not necessarily dictate the success of your emails and which metric may be closer to the truth. Learn how to react to click performance and bounce rates and how to adjust your strategy to garner higher responses for the future. Navigate alongside your own Benchmark account with Metrics: Tracking & Reporting with Benchmark Email.