presents
                             Holiday Email Marketing Strategies




Friday, September 18, 2009
Holiday Email Marketing Strategies
Friday, September 18, 2009
1. Early Bird Gets the Worm
                                 Promote Your Goods In Advance



                            ...
2. Avoid Over Mailing
                                 Humans Shy Tend to Shy from the Hard Sell



                      ...
3. Gift Cards & Certificates
                                 Gift Cards Add Up to a Tenth of Holiday Expenditure



      ...
4. Contribute to a Charity
                                 Tap into the Holiday Spirit



                               ...
5. Analyze and Plan
                                 Take a look at Results from Previous Years



                       ...
6. Survey for Customer Preferences
                                 Surveys are great for discovering customer interest


...
7. Plan a Email Marketing Strategy
                                 Profile Customers and Create Messages



             ...
8. Test for the Best
                                 Testing Allows you to Fine Tune



                                 ...
9.Continue Post Holiday Season
                                 End of the Holiday doesn't mean end of email
             ...
visit us at

                             www.BenchmarkEmail.com
                               twitter.com/benchmarkemail...
Upcoming SlideShare
Loading in...5
×

Holiday Email Marketing Tips from Benchmark Email

588

Published on

Great holiday email marketing tips from the pros at the Benchmark Email Marketing Blog

http://www.benchmarkemail.com/blogs/detail/holiday-email-marketing-strategies

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
588
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Holiday Email Marketing Tips from Benchmark Email

  1. 1. presents Holiday Email Marketing Strategies Friday, September 18, 2009
  2. 2. Holiday Email Marketing Strategies Friday, September 18, 2009
  3. 3. 1. Early Bird Gets the Worm Promote Your Goods In Advance Reach out to the Customers Time, Money, Motivation, To Buy Holiday Email Marketing Strategies Friday, September 18, 2009
  4. 4. 2. Avoid Over Mailing Humans Shy Tend to Shy from the Hard Sell Resulting in Quick Unsubscribes Don’t Irritate Subscribers with Over Mailing Holiday Email Marketing Strategies Friday, September 18, 2009
  5. 5. 3. Gift Cards & Certificates Gift Cards Add Up to a Tenth of Holiday Expenditure Tend to be Exchanged Much Less Perfect for Last Minute Shoppers Holiday Email Marketing Strategies Friday, September 18, 2009
  6. 6. 4. Contribute to a Charity Tap into the Holiday Spirit Percentage of Sales Goes Towards Charitable Org. Donating has a Two Fold Effect Holiday Email Marketing Strategies Friday, September 18, 2009
  7. 7. 5. Analyze and Plan Take a look at Results from Previous Years Make a note of Competitors Past Strategies Plan out your Strategy and Goals for the Festive Season Holiday Email Marketing Strategies Friday, September 18, 2009
  8. 8. 6. Survey for Customer Preferences Surveys are great for discovering customer interest Request Customer Feedback and Reviews Helps to Draw a Framework to Build Strategies Holiday Email Marketing Strategies Friday, September 18, 2009
  9. 9. 7. Plan a Email Marketing Strategy Profile Customers and Create Messages Decide When and How Frequently To Communicate Use a Calender to Plot out the Sending of your Messages Holiday Email Marketing Strategies Friday, September 18, 2009
  10. 10. 8. Test for the Best Testing Allows you to Fine Tune Testing Provides you with Important Statistics Helps you to Adjust Deliveries to Maximize Results Holiday Email Marketing Strategies Friday, September 18, 2009
  11. 11. 9.Continue Post Holiday Season End of the Holiday doesn't mean end of email marketing Tie Up Loose Ends to Draw Customers Back Everyone has Something to buy - it’s your Job to Sell it To Them Holiday Email Marketing Strategies Friday, September 18, 2009
  12. 12. visit us at www.BenchmarkEmail.com twitter.com/benchmarkemail Friday, September 18, 2009

×