presents
Holiday Email Marketing Strategies
Friday, September 18, 2009

Holiday Email Marketing Strategies
Friday, September 18, 2009

1. Early Bird Gets the Worm
Promote Your Goods In Advance
Reach out to the Customers
Time, Money, Motivation, To Buy
Holiday Email Marketing Strategies
Friday, September 18, 2009

2. Avoid Over Mailing
Humans Shy Tend to Shy from the Hard Sell
Resulting in Quick Unsubscribes
Don’t Irritate Subscribers with Over Mailing
Holiday Email Marketing Strategies
Friday, September 18, 2009

3. Gift Cards & Certificates
Gift Cards Add Up to a Tenth of Holiday Expenditure
Tend to be Exchanged Much Less
Perfect for Last Minute Shoppers
Holiday Email Marketing Strategies
Friday, September 18, 2009

4. Contribute to a Charity
Tap into the Holiday Spirit
Percentage of Sales Goes Towards Charitable Org.
Donating has a Two Fold Effect
Holiday Email Marketing Strategies
Friday, September 18, 2009

5. Analyze and Plan
Take a look at Results from Previous Years
Make a note of Competitors Past Strategies
Plan out your Strategy and Goals for the Festive
Season
Holiday Email Marketing Strategies
Friday, September 18, 2009

6. Survey for Customer Preferences
Surveys are great for discovering customer interest
Request Customer Feedback and Reviews
Helps to Draw a Framework to Build Strategies
Holiday Email Marketing Strategies
Friday, September 18, 2009

7. Plan a Email Marketing Strategy
Profile Customers and Create Messages
Decide When and How Frequently To Communicate
Use a Calender to Plot out the Sending of your
Messages
Holiday Email Marketing Strategies
Friday, September 18, 2009

8. Test for the Best
Testing Allows you to Fine Tune
Testing Provides you with Important Statistics
Helps you to Adjust Deliveries to Maximize Results
Holiday Email Marketing Strategies
Friday, September 18, 2009

9.Continue Post Holiday Season
End of the Holiday doesn't mean end of email
marketing
Tie Up Loose Ends to Draw Customers Back
Everyone has Something to buy - it’s your Job to
Sell it To Them
Holiday Email Marketing Strategies
Friday, September 18, 2009

visit us at
www.BenchmarkEmail.com
twitter.com/benchmarkemail
Friday, September 18, 2009