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Fearless Marketing: Key Legal Issues in Branding on Social Media
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Fearless Marketing: Key Legal Issues in Branding on Social Media

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Presented by: …

Presented by:
Kyle-Beth Hilfer

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  • 1. Presented by:Kyle-Beth Hilfer, Esq.
  • 2. Platforms’ Shifting Terms of Use
  • 3. Testimonials and Endorsements
  • 4. Intellectual Property Concerns
  • 5. Ownership of Social Media Content
  • 6. Management of Employees
  • 7. Underestimating the Risk
  • 8. • Kyle-Beth Hilfer• Ph. 914-941-5668• kbhilfer@collenip.com• www.collenip.com• @kbhilferlaw For additional social media commentary, visit our blog, www.brandsinsm.com © 2012 Collen IP