Fearless Marketing: Key Legal Issues in Branding on Social Media

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Kyle-Beth Hilfer

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Fearless Marketing: Key Legal Issues in Branding on Social Media

  1. 1. Presented by:Kyle-Beth Hilfer, Esq.
  2. 2. Platforms’ Shifting Terms of Use
  3. 3. Testimonials and Endorsements
  4. 4. Intellectual Property Concerns
  5. 5. Ownership of Social Media Content
  6. 6. Management of Employees
  7. 7. Underestimating the Risk
  8. 8. • Kyle-Beth Hilfer• Ph. 914-941-5668• kbhilfer@collenip.com• www.collenip.com• @kbhilferlaw For additional social media commentary, visit our blog, www.brandsinsm.com © 2012 Collen IP

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