Crayola Initial Presentation

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  • 1. CrayCray Benjamin Kjos Amy Laliberte
  • 2. Brand Status • Best selling supplier of lead pencils and art goods • Main demographic are mothers and elementary school aged children • Description includes patient, steadfast, creative, flexible – - Flesh becomes Peach
  • 3. Crayola’s Competition
    • Faber-Castell
      • Colored & Regular Pencils
    • Dixon Ticonderoga Company
      • Big Pencils
      • School Supplies
      • Specialty Crayons
    • MEGA Brands Inc.
      • Canadian
      • Stationary & Activities
      • RoseArt
  • 4. Sales & Distribution
    • • Estimated $675 Million in Revenue annually
    • • 200 Million Crayons Annually
    • $10 Million on Advertising
    • Distribution
      • Over 80 Countries
      • Everywhere from big box stores (Wal-Mart/Target)
      • to drugstores, online (Amazon/Oriental Trading Co.)
  • 5. In the Media
  • 6.  
  • 7. Insights
      • • Portfolio Series
      • • Interaction between older artist and younger artist
      • • Crayola ≠ Money for You
  • 8.  
  • 9. Strategies
    • Focus more time and energy into the Portfolio Series of products.
    • Publicize the Portfolio Series through their existing social media venues.
    • Provide Interaction between older artist and the younger artist.
  • 10. Tactics and Ideas
    • Feedback for the college student from Crayola
    • Scholarship Program
    • Art Mentorship
    • Portfolio Series Packaging
    • Portfolio Reviews
      • Crayola’s or sponsor Portfolio Days
  • 11.  
  • 12.