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CrayCray Benjamin Kjos Amy Laliberte
Brand Status •  Best selling supplier of lead pencils and  art goods •  Main demographic are mothers  and  elementary scho...
Crayola’s Competition <ul><li>Faber-Castell </li></ul><ul><ul><li>Colored & Regular Pencils </li></ul></ul><ul><li>Dixon T...
Sales & Distribution <ul><li>•  Estimated $675 Million in Revenue annually </li></ul><ul><li>•   200 Million Crayons Annua...
In the Media
 
Insights <ul><ul><li>•  Portfolio Series </li></ul></ul><ul><ul><li>•  Interaction between older artist and younger artist...
 
Strategies <ul><li>Focus more time and energy into the Portfolio Series of products. </li></ul><ul><li>Publicize the Portf...
Tactics and Ideas <ul><li>Feedback for the college student from Crayola </li></ul><ul><li>Scholarship Program </li></ul><u...
 
 
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Crayola Initial Presentation

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Transcript of "Crayola Initial Presentation"

  1. 1. CrayCray Benjamin Kjos Amy Laliberte
  2. 2. Brand Status • Best selling supplier of lead pencils and art goods • Main demographic are mothers and elementary school aged children • Description includes patient, steadfast, creative, flexible – - Flesh becomes Peach
  3. 3. Crayola’s Competition <ul><li>Faber-Castell </li></ul><ul><ul><li>Colored & Regular Pencils </li></ul></ul><ul><li>Dixon Ticonderoga Company </li></ul><ul><ul><li>Big Pencils </li></ul></ul><ul><ul><li>School Supplies </li></ul></ul><ul><ul><li>Specialty Crayons </li></ul></ul><ul><li>MEGA Brands Inc. </li></ul><ul><ul><li>Canadian </li></ul></ul><ul><ul><li>Stationary & Activities </li></ul></ul><ul><ul><li>RoseArt </li></ul></ul>
  4. 4. Sales & Distribution <ul><li>• Estimated $675 Million in Revenue annually </li></ul><ul><li>• 200 Million Crayons Annually </li></ul><ul><li>$10 Million on Advertising </li></ul><ul><li>Distribution </li></ul><ul><ul><li>Over 80 Countries </li></ul></ul><ul><ul><li>Everywhere from big box stores (Wal-Mart/Target) </li></ul></ul><ul><ul><li>to drugstores, online (Amazon/Oriental Trading Co.) </li></ul></ul>
  5. 5. In the Media
  6. 7. Insights <ul><ul><li>• Portfolio Series </li></ul></ul><ul><ul><li>• Interaction between older artist and younger artist </li></ul></ul><ul><ul><li>• Crayola ≠ Money for You </li></ul></ul>
  7. 9. Strategies <ul><li>Focus more time and energy into the Portfolio Series of products. </li></ul><ul><li>Publicize the Portfolio Series through their existing social media venues. </li></ul><ul><li>Provide Interaction between older artist and the younger artist. </li></ul>
  8. 10. Tactics and Ideas <ul><li>Feedback for the college student from Crayola </li></ul><ul><li>Scholarship Program </li></ul><ul><li>Art Mentorship </li></ul><ul><li>Portfolio Series Packaging </li></ul><ul><li>Portfolio Reviews </li></ul><ul><ul><li>Crayola’s or sponsor Portfolio Days </li></ul></ul>
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