IDA Project
Halifax Education Project
The Job as Described to us...

• From soup to nuts, what Halifax does in it’s
  education system

• Give it personality

•...
Our Analysis of Existing Materials
Our Analysis of Existing Materials


  Flat
 Typical
         Not Unique
Common
     Ordered
Boring
Our Analysis of Existing Materials


  Flat
 Typical
         Not Unique
Common
     Ordered
Boring
Our Analysis of Existing Materials
Our Analysis of Existing Materials
The Challenge...


How to cover the bases
        without being basic.


           Well thought-out without
             ...
The Plan... To tell that story through rich images and content




Dynamic Design
 open layouts, no boxed images, fluid org...
The Plan... To tell that story through rich images and content

We Aim to do this in two ways:

Dynamic Design
 open layou...
We will make the book physically and visually
The Plan...     dynamic using the following techniques:
We will make the book physically and visually
The Plan...     dynamic using the following techniques:




 No boxed images
We will make the book physically and visually
The Plan...     dynamic using the following techniques:



           Gradie...
We will make the book physically and visually
The Plan...       dynamic using the following techniques:



Invisible grids...
We will make the book physically and visually
The Plan...           dynamic using the following techniques:


  Exciting t...
We will make the book physically and visually
The Plan...           dynamic using the following techniques:


  Exciting t...
The Plan...

    Quirky,
interesting
    images
The Story

   We will make a booklet thematically
creative and dynamic by telling
   the story of our community through
  ...
Visual Response
The Story of Halifax Community
The Story of Halifax Community


From all our research stories a Theme Emerges,
and that is that   “Halifax Surprises.”
We...
The Story of Halifax Community


From all our research stories a Theme Emerges,
and that is that   “Halifax Surprises.”
We...
Our Aim is to tell that story through rich and visually interesting images
Our Aim is to tell that story through rich and visually interesting images



          High-Tech Components in many shots...
Our Aim is to tell that story through rich and visually interesting images



          High-Tech Components in many shots...
Our Aim is to tell that story through rich and visually interesting images



          High-Tech Components in many shots...
Our Aim is to tell that story through rich and visually interesting images



          High-Tech Components in many shots...
The Story of Halifax Community
We are considering two options for ordering the book’s
   content as we address the range o...
The Story of Halifax County

Content Hit List Includes:
   •   All levels of school, new school’s for K-12
   •   Arts in ...
Our Solution

So our solution is multipart...

               Take One from   Column A   and One from   Column B


       ...
Our Solution... Examples of Direction
                    Guinness Beer
                    Commercial




          Intel...
Your Response?
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IDA Halifax Education Project Pitch

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This was a presentation developed by myself and Carter Reed to pitch the Halifax County Industrial Development Authority on a redesign of the education materials they share with clients to present the face of the County's innovative education programs.

Published in: Design, Technology, Business
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  • IDA Halifax Education Project Pitch

    1. 1. IDA Project Halifax Education Project
    2. 2. The Job as Described to us... • From soup to nuts, what Halifax does in it’s education system • Give it personality • Make something that will stay on top of the pile • Make it creative, dynamic, and honest • From Mike “Accurate, truthful, and exciting” • From Jeff “ EVERY community has great schools, water, people... show me something different!
    3. 3. Our Analysis of Existing Materials
    4. 4. Our Analysis of Existing Materials Flat Typical Not Unique Common Ordered Boring
    5. 5. Our Analysis of Existing Materials Flat Typical Not Unique Common Ordered Boring
    6. 6. Our Analysis of Existing Materials
    7. 7. Our Analysis of Existing Materials
    8. 8. The Challenge... How to cover the bases without being basic. Well thought-out without being well-trodden.
    9. 9. The Plan... To tell that story through rich images and content Dynamic Design open layouts, no boxed images, fluid organization of information Dynamic Imagery Not stock Photography Shots Composed for effect Technically optimized images
    10. 10. The Plan... To tell that story through rich images and content We Aim to do this in two ways: Dynamic Design open layouts, no boxed images, fluid organization of information Dynamic Imagery Not stock Photography Shots Composed for effect Technically optimized images
    11. 11. We will make the book physically and visually The Plan... dynamic using the following techniques:
    12. 12. We will make the book physically and visually The Plan... dynamic using the following techniques: No boxed images
    13. 13. We will make the book physically and visually The Plan... dynamic using the following techniques: Gradients and fade-to-transparent images
    14. 14. We will make the book physically and visually The Plan... dynamic using the following techniques: Invisible grids for dynamic, but ordered layouts
    15. 15. We will make the book physically and visually The Plan... dynamic using the following techniques: Exciting text treatments including vertical and non-linear orientations, logo effects, and dynamic scaling to order information
    16. 16. We will make the book physically and visually The Plan... dynamic using the following techniques: Exciting text treatments including vertical and non-linear orientations, logo effects, and dynamic scaling to order information
    17. 17. The Plan... Quirky, interesting images
    18. 18. The Story We will make a booklet thematically creative and dynamic by telling the story of our community through unique words and pictures. These are not stock photos
    19. 19. Visual Response
    20. 20. The Story of Halifax Community
    21. 21. The Story of Halifax Community From all our research stories a Theme Emerges, and that is that “Halifax Surprises.” We don’t want to be so literal as to be a greeting card, or kitschy item, rather...
    22. 22. The Story of Halifax Community From all our research stories a Theme Emerges, and that is that “Halifax Surprises.” We don’t want to be so literal as to be a greeting card, or kitschy item, rather... Halifax is not what you expect, there is more here beneath the surface, and in some cases, it astounds us.
    23. 23. Our Aim is to tell that story through rich and visually interesting images
    24. 24. Our Aim is to tell that story through rich and visually interesting images High-Tech Components in many shots including laptops, smart phones, etc. (as per client request, show kids and classes with technology)
    25. 25. Our Aim is to tell that story through rich and visually interesting images High-Tech Components in many shots including laptops, smart phones, etc. (as per client request, show kids and classes with technology) Staged anchor images for sections complemented by standard images typical of expectation, but appearing candid.
    26. 26. Our Aim is to tell that story through rich and visually interesting images High-Tech Components in many shots including laptops, smart phones, etc. (as per client request, show kids and classes with technology) Staged anchor images for sections complemented by standard images typical of expectation, but appearing candid. Mock ads convey the local flavor.
    27. 27. Our Aim is to tell that story through rich and visually interesting images High-Tech Components in many shots including laptops, smart phones, etc. (as per client request, show kids and classes with technology) Staged anchor images for sections complemented by standard images typical of expectation, but appearing candid. Mock ads convey the local flavor. Surprising juxtapositions - elementary mixing with high school
    28. 28. The Story of Halifax Community We are considering two options for ordering the book’s content as we address the range of educational activity: A dynamic, open “Cloud of information” pertaining to 21st Century Learning Principles afoot in Halifax county school systems - innovation, collaboration, analytic ability, complex problem-solving, creativity. -Each principle is a section and the section covers all educational opportunities pertinent to the principle from K-12 and beyond A linear progression from elementary to primary, middle, and high followed by secondary options and the business of Art & Design program. - 21st Century learning principles as well as more general information about the academic level(s) are detailed in each section.
    29. 29. The Story of Halifax County Content Hit List Includes: • All levels of school, new school’s for K-12 • Arts in the Area, resources such as the Prizery, Bruce St., and HEC • Business of Art & Design, through the HEC • DUAL ENROLLMENT (highest in country) • Private Schools (2 or 3 in area) • STEM Center • Equestrian Center • Student Teacher Cadet Program... • Prizery (skype childcasts, international programming) • Motorsports Academy
    30. 30. Our Solution So our solution is multipart... Take One from Column A and One from Column B Traditional Dynamic Linear Graphics Layout Innovated Dynamic Organic Quirky Layout Graphics
    31. 31. Our Solution... Examples of Direction Guinness Beer Commercial Intel Commercial
    32. 32. Your Response?

    ×