Vinny Ganley - Grow Wild

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Presentation delivered by Vinny Ganley, Royal Botanic Gardens, Kew, as part of the "Engaging the Next Generation" session at Communicate 2012: Breaking Boundaries

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Vinny Ganley - Grow Wild

  1. 1. Grow Wild 24 October 2012
  2. 2. Hello!
  3. 3. Grow Wild’s aims• To engage people with UK wild flowers• To raise awareness of biodiversity and the fact we are losing it• To give them something they can do about it• £10.5 million grant from the BIG Lottery Fund.
  4. 4. The ambition• To reach 30 million people, including 4 million young people• To get 3 million people to take ‘direct action’• To achieve 2 million plantings – 200,000 by young people
  5. 5. The audience• Young people (12-25 years old)• Members of community and voluntary organisations• Adults interested in the environment
  6. 6. Why is Grow Wildimportant?
  7. 7. Only 3% of UK’s species-richmeadows remain since the1930s 1 Of the1,756 UK native vascular plantspecies, 1 in 5 are ‘criticallyendangered’, ‘endangered’ or‘vulnerable to extinction’ 2 1. http://www.gresham.ac.uk/sites/default/files/10jul12robinprobert_millenniumseedbank.pdf 2. http://jncc.defra.gov.uk/pdf/pub05 speciesstatusvpredlist3_web.pdf
  8. 8. Engaging Young People• Engaging young people with biodiversity issues• Understanding that biodiversity is important to their future• Giving them something positive to do to help
  9. 9. How Grow Wild works
  10. 10. 1. Four flagship projects
  11. 11. 2. Community engagement programme 160 sites across the UK
  12. 12. 3. Supported activities Partnership network
  13. 13. 4. Working with retail partner
  14. 14. Digital
  15. 15. Making Grow Wild Fun• We want Grow Wild to be eye-catching,fun and engaging
  16. 16. Key datesSpring 2013 Pilot activitiesSpring/early summer 2013 Nominations for flagshipsitesLate summer/early autumn 2013 Voting for flagship sitesSpring 2014 Flagship sites unveiled Kits distributed to organisations Community engagement programme begins Digital community ramps up
  17. 17. We are looking for partners:•Supported activities•User panelsWe offer:•Free planting kits•Access to a suite of assets•The opportunity to be part of a project with national profile
  18. 18. User Panels•We are looking for young people to help usdesign the Grow Wild experience
  19. 19. Thank you and… Here we go ...
  20. 20. Get in Touch: Vinny GanleyGrow Wild Lead Partnership Manager Royal Botanical Gardens Kew 02083323844 V.Ganley@kew .org.uk

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