Promoting Adult Library Programming

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Promotional tips for effective promotion of adult programming for public lib

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Promoting Adult Library Programming

  1. 1. Ben BizzlePromotingben@benbizzle.com@benbizzleAdultPrograms
  2. 2. General Marketing• Medium• Tone• Continuity• Cost/ROI
  3. 3. Medium
  4. 4. PostersIn-House Around Town
  5. 5. Billboards
  6. 6. PostcardsFront & Back
  7. 7. NewspaperStories, not ads
  8. 8. RadioDrive-time, Morning Shows,Talk Radio
  9. 9. TelevisionNews Stories& Interviews
  10. 10. FacebookImages & Text
  11. 11. Tone
  12. 12. HumorousMake them laugh
  13. 13. EmotionalPull their heartstrings
  14. 14. RelevantMessage matchesevent
  15. 15. Push LimitsRespect their senseof humor
  16. 16. The LineDon’t go too far!
  17. 17. Continuity
  18. 18. Overarching ThemeeCards WORDS
  19. 19. Across MediumsPoster Facebook
  20. 20. Across ProgramsConcerts Genealogy
  21. 21. BrandingLogo goeson everythingEverything?Everything!
  22. 22. Cost/ROI
  23. 23. MediumsPosters/PostcardsNewspaper(stories)~$0.25 each$8000/yr.Billboards (demographically dependent)TV(news/interviews)Radio(morning shows/interviews)Facebook
  24. 24. CreativityMost ValuableInvestment
  25. 25. CollaborationJoe BoxValerie CarrollBrandi HodgesMelloney Dunlap Ben BizzleCreativeTeam
  26. 26. Adult Programming
  27. 27. AudienceThese are differentpeople
  28. 28. MemorableR.S.V.P
  29. 29. InformativeCreative delivery
  30. 30. Facebook tips
  31. 31. EntertainBe theGeorge Takeiof yourcommunity
  32. 32. EngagePostcompellingcontent
  33. 33. Shareben@benbizzle.comDropbox
  34. 34. AdvertiseMeet $10
  35. 35. FollowLearn fromotherswww.facebook.com/ccjpl
  36. 36. Conclusion
  37. 37. ChangeWe’re trying to transform animage, not reinforce one.
  38. 38. Quality ProgrammingSell the sizzle, not the steak.But deliver a damn good steak!
  39. 39. ContactBen Bizzle@benbizzleben@benbizzle.comwww.benbizzle.comLibrary@ccjplwww.libraryinjonesboro.comwww.facebook.com/ccjplwww.youtube.com/publiclibrary1

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