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Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
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Outreach 2.0 the digital revolution of pr

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Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.

Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.

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Transcript

  • 1. didn’t have to market
  • 2. shift in medium
  • 3. jonesboro facebook page www.facebook.com/ccjpl
  • 4. Can we replicate the success?case study
  • 5. Meet $10case study
  • 6. 7 Libraries 28 Days + $10 Per Day 8413 New Fansthe results
  • 7. San Rafael Public Library 2735 Fans 427% Increasethe results
  • 8. Wake County Public Library 7766 Fans 211% Increasethe results
  • 9. Topeka & Shawnee County Public Library 8666 Fans 110% Increasethe results
  • 10. Chicago Public Library 17335 Fans 101% Increasethe results
  • 11. Dropbox ben@benbizzle.comdropbox
  • 12. images, images, images
  • 13. flickr.com/photos/birgerking/5600215736 /Facebook Best Practices
  • 14. flickr.com/photos/emagic/56206868/
  • 15. 2 goals flickr.com/photos/angietorres/4564135455/
  • 16. 2 goals flickr.com/photos/angietorres/4564135455/
  • 17. Your team
  • 18. Multiple admins
  • 19. Set posting goals
  • 20. What to post flickr.com/photos/72211347@N00/327122302/
  • 21. Compelling Content
  • 22. Be relevant to your Fans
  • 23. flickr.com/photos/74998608@N00/3067514833/Sharing!
  • 24. Be there for customers
  • 25. Seasonable & timely flickr.com/photos/94805433@N00/407598475/
  • 26. Tell your story
  • 27. How to post
  • 28. Be human! flickr.com/photos/47494486@N03/5036313154/
  • 29. Type like you talk flickr.com/photos/60648084@N00/2462966749/
  • 30. Business casual flickr.com/photos/88913244@N00/1437012378/
  • 31. flickr.com/photos/98819513@N00/5658859137/Business casual flickr.com/photos/88913244@N00/1437012378/
  • 32. Think short. flickr.com/photos/28311604@N00/63694234/
  • 33. Be visual. flickr.com/photos/20375052@N00/5681426/
  • 34. Be visual. 36
  • 35. Videos! 37
  • 36. Audience participation flickr.com/photos/65304769@N05/7403731050/
  • 37. Ask a question
  • 38. Call to action
  • 39. Let them participate
  • 40. When to post? flickr.com/photos/nomadic_lass/6728580615/
  • 41. Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
  • 42. How many posts per day? flickr.com/photos/mentalman1369/2624654120/
  • 43. Consistency! flickr.com/photos/71651012@N00/221051561/
  • 44. Connect the dots flickr.com/photos/28992751@N08/3129872662/
  • 45. Connect the dots
  • 46. Connect the dots
  • 47. Connect the dots
  • 48. Enewsletter!
  • 49. What to measure
  • 50. flickr.com/photos/32066106@N06/5726853059/Bigger goals…
  • 51. Best Idea flickr.com/photos/stevensnodgrass/4906011803/
  • 52. @benbizzle@davidleeking flickr.com/photos/jenosaur/5461377850/

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