Go home library. You're Drunk!

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ALA Annual 2013 presentation with Brandi Hodges on library marketing.

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  • I thoroughly enjoyed this program at ALA. It was chock-full of information, ideas and was extremely funny. Great job!!!
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Go home library. You're Drunk!

  1. 1. Ben Bizzle Go Home Library ben@benbizzle.com @benbizzle You’re Drun Brandi Hodges bhodges@libraryinjonesboro.org @brandimhodges
  2. 2. Didn’t have to market
  3. 3. Shift in medium
  4. 4. In the beginning
  5. 5. Today’s website • Fully Responsive • Clean • Elegant • Simple • Information and entertainment portal
  6. 6. New approach Joe Box Valerie Carroll Brandi Hodges Melloney Dunlap Ben Bizzle Creative Team
  7. 7. Overarching Theme eCards WORDS
  8. 8. Billboards
  9. 9. Posters In-House Around Town
  10. 10. Postcards Front & Back
  11. 11. Push Limits Respect their sense of humor
  12. 12. The Line Don’t go too far!
  13. 13. Informative Creative delivery
  14. 14. Memorable R.S.V.P
  15. 15. Branding Logo goes on everything
  16. 16. Newspaper Stories, not ads
  17. 17. Radio Drive-time, Morning Shows, Talk Radio
  18. 18. Television News Stories & Interviews
  19. 19. Facebook Images & Text
  20. 20. Facebook tips
  21. 21. Engage Post compelling content
  22. 22. Images, Images, Images
  23. 23. Entertain Be the George Takei of your community
  24. 24. Dropbox ben@benbizzle.com Dropbox
  25. 25. Advertise Meet $10
  26. 26. Follow Learn from others www.facebook.com/ccjpl
  27. 27. Conclusion
  28. 28. Change We’re trying to transform an image, not reinforce one.
  29. 29. Quality Programming Sell the sizzle, not the steak. But deliver a damn good steak!
  30. 30. Contact Ben Bizzle @benbizzle ben@benbizzle.com www.benbizzle.com Brandi Hodges @brandimhodges bhodges@libraryinjonesboro.org

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