Content && Coding != Commodities                         @ SXSW March 11, 2012Monday, March 12, 2012
Ben Balter (@benbalter)• Hacks/Hacker & White House                     Jennifer 8. Lee (@jenny8lee) • Hacks/Hackers      ...
Monday, March 12, 2012
— Problem —                            Coders see content as                          “stuff” and code as “art.”          ...
Monday, March 12, 2012
Programmers and journalists are                              not interchangeable.Monday, March 12, 2012
Monday, March 12, 2012
A great journalist or programmer                          can be have 10x the impact of                                  a...
Monday, March 12, 2012
Monday, March 12, 2012
Monday, March 12, 2012
Monday, March 12, 2012
Then you click through...Monday, March 12, 2012
Monday, March 12, 2012
Why?Monday, March 12, 2012
On the Web                              vs.                         Of the Web.Monday, March 12, 2012
But...Monday, March 12, 2012
Monday, March 12, 2012
Both want to work                           with smart people                         on interesting problems             ...
Our                         Hack and Hacker                            ManifestoMonday, March 12, 2012
Coders and creators are                          not short-order chefs.Monday, March 12, 2012
As leaders of the Hacks/Hackers                 group, I figured you might be able                 to help me track down a...
As leaders of the Hacks/Hackers                 group, I figured you might be able                 to help me track down a...
Don’t just give orders.Monday, March 12, 2012
As leaders of the Hacks/Hackers                 group, I figured you might be able                 to help me track down a...
A front end developer is needed for an interesting video                 project by Sii Media, a new video journalism star...
Collaboration is key.Monday, March 12, 2012
Talk in terms of problems.              Don’t just assign your solutions.Monday, March 12, 2012
Monday, March 12, 2012
We need new vocabulary                         for these roles.Monday, March 12, 2012
Understand the                         creative mind of a coder.Monday, March 12, 2012
Speak in a language that                         motivates writers and creators.Monday, March 12, 2012
We hate the term“CMS.”Monday, March 12, 2012
Content is not                   something to be “managed.”Monday, March 12, 2012
“It reduces the heart and soul         of journalism — stories, photos, graphics,             the news — into generic ‘con...
Scale can come from                         quality and not just quantity.Monday, March 12, 2012
Where you sit matters               (geographically and organizationally)Monday, March 12, 2012
Acknowledge contribution.Monday, March 12, 2012
What are you solving for the user?Monday, March 12, 2012
Think about things from                          the user’s perspective.Monday, March 12, 2012
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Content and Coding are not Commodities

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Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side and why the web is plagued by low-quality aggregators or clunky news sites. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. Coders and writers are not interchangeable, that great talent can be an order of magnitude more effective than mediocre talent. Though discussions of case studies and mistakes, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand. Successful projects form partnerships with advice and consultation from the earliest stages, rather than as an afterthought.

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Transcript of "Content and Coding are not Commodities"

  1. 1. Content && Coding != Commodities @ SXSW March 11, 2012Monday, March 12, 2012
  2. 2. Ben Balter (@benbalter)• Hacks/Hacker & White House Jennifer 8. Lee (@jenny8lee) • Hacks/Hackers Raju Narisetti (@rajunarisetti) • The Wall Street Journal Andrei Scheinkman (@ascheink)• The Huffington PostMonday, March 12, 2012
  3. 3. Monday, March 12, 2012
  4. 4. — Problem — Coders see content as “stuff” and code as “art.” Whereas creators see code as “stuff” and content as “art.”  Monday, March 12, 2012
  5. 5. Monday, March 12, 2012
  6. 6. Programmers and journalists are not interchangeable.Monday, March 12, 2012
  7. 7. Monday, March 12, 2012
  8. 8. A great journalist or programmer can be have 10x the impact of a mediocre one.Monday, March 12, 2012
  9. 9. Monday, March 12, 2012
  10. 10. Monday, March 12, 2012
  11. 11. Monday, March 12, 2012
  12. 12. Monday, March 12, 2012
  13. 13. Then you click through...Monday, March 12, 2012
  14. 14. Monday, March 12, 2012
  15. 15. Why?Monday, March 12, 2012
  16. 16. On the Web vs. Of the Web.Monday, March 12, 2012
  17. 17. But...Monday, March 12, 2012
  18. 18. Monday, March 12, 2012
  19. 19. Both want to work with smart people on interesting problems that have impact.Monday, March 12, 2012
  20. 20. Our Hack and Hacker ManifestoMonday, March 12, 2012
  21. 21. Coders and creators are not short-order chefs.Monday, March 12, 2012
  22. 22. As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…Monday, March 12, 2012
  23. 23. As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project… this month.Monday, March 12, 2012
  24. 24. Don’t just give orders.Monday, March 12, 2012
  25. 25. As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…Monday, March 12, 2012
  26. 26. A front end developer is needed for an interesting video project by Sii Media, a new video journalism startup founded by Saul Hansell,. The task is to make a working As leaders of the Hacks/Hackers demo of an innovative interactive video newscast format. group, I figured you might be able Skills required are HTML, Javascript (including modifying an existing HTML5 video player), and creating to help me track down a developer a very simple Web front end to our back-end CMS using API calls. The overall work is probably one person-week with a bit of time to do a fun of time or so for a good developer, and this needs to be journalism project… completed before the end of February. Anyone interested should contact saul@sii.tv..Thanks.Monday, March 12, 2012
  27. 27. Collaboration is key.Monday, March 12, 2012
  28. 28. Talk in terms of problems. Don’t just assign your solutions.Monday, March 12, 2012
  29. 29. Monday, March 12, 2012
  30. 30. We need new vocabulary for these roles.Monday, March 12, 2012
  31. 31. Understand the creative mind of a coder.Monday, March 12, 2012
  32. 32. Speak in a language that motivates writers and creators.Monday, March 12, 2012
  33. 33. We hate the term“CMS.”Monday, March 12, 2012
  34. 34. Content is not something to be “managed.”Monday, March 12, 2012
  35. 35. “It reduces the heart and soul of journalism — stories, photos, graphics, the news — into generic ‘content,’ something akin to the unidentifiable filling in a Twinkie. Ick.” — Washington Post OmbudsmanMonday, March 12, 2012
  36. 36. Scale can come from quality and not just quantity.Monday, March 12, 2012
  37. 37. Where you sit matters (geographically and organizationally)Monday, March 12, 2012
  38. 38. Acknowledge contribution.Monday, March 12, 2012
  39. 39. What are you solving for the user?Monday, March 12, 2012
  40. 40. Think about things from the user’s perspective.Monday, March 12, 2012
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