Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side and why the web is plagued by low-quality aggregators or clunky news sites. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. Coders and writers are not interchangeable, that great talent can be an order of magnitude more effective than mediocre talent. Though discussions of case studies and mistakes, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand. Successful projects form partnerships with advice and consultation from the earliest stages, rather than as an afterthought.
Clipping is a handy way to collect important slides you want to go back to later.