Bach on Blogging 101 An introduction to internet publishing for real estate professionals and entrepreneurs
What is a BLOG?
- blog: web-log, or a web based journal, displayed in reverse chronological order that encourages reader and community participation
- Over 100,000 new blogs are started every day
- Expanded internet presence
- Organic search engine rankings
- Let prospective clients ‘meet’ you
How do I BLOG?
- Determine who you’re writing for
- Write something interesting & relevant
- Tell people in town about it (clients, kids, Realtors, your hairdresser etc)- DON’T BE A SECRET BLOGGER (or agent) !
- Tell other BLOGgers about it (link & comment on their blogs & they’ll do the same)
- Write at least one article per week
- Give something to readers -free CMA or report
- Stay with it – there is no overnight success!
What can my BLOG do?
- Offer podcasts and streaming video
- Sign people up for your newsletter & reports
- Keep people informed on market conditions
- Differentiate you from the masses