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Bach on Blogging
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  • 1. Bach on Blogging 101 An introduction to internet publishing for real estate professionals and entrepreneurs
  • 2. What is a BLOG?
    • blog: web-log, or a web based journal, displayed in reverse chronological order that encourages reader and community participation
    • Over 100,000 new blogs are started every day
  • 3. Why BLOG?
    • 24/7 personal branding
    • Expanded internet presence
    • Market your listings
    • Organic search engine rankings
    • Let prospective clients ‘meet’ you
    • Improve your writing
    • Generate passive income
    • ‘ Be cool’
  • 4. How do I BLOG?
    • Start a FREE blog
    • Determine who you’re writing for
    • Write something interesting & relevant
    • Tell people in town about it (clients, kids, Realtors, your hairdresser etc)- DON’T BE A SECRET BLOGGER (or agent) !
    • Tell other BLOGgers about it (link & comment on their blogs & they’ll do the same)
    • Write at least one article per week
    • Give something to readers -free CMA or report
    • Stay with it – there is no overnight success!
  • 5. What can my BLOG do?
    • Virtual Tours
    • Announce new listings
    • Attract new clients
    • Offer podcasts and streaming video
    • Sign people up for your newsletter & reports
    • Keep people informed on market conditions
    • Differentiate you from the masses
  • 6. BLOG Resources
    • Real Estate Blogs:
      • www.benjaminbach.com
      • www.bloodhoudnrealty.com
      • www.activerain.com
    • How To Sites
      • www.rsspieces.com
      • www.realtyblogging.com
    • BLOG Hosting
      • www.wordpress.com
      • www.blogger.com
  • 7.
    • ANY QUESTIONS?