SlideShare a Scribd company logo

visibility mobile and metatxt launch CTIA 2008

•Download as PPT, PDF•
•
Bena Roberts
Bena Roberts

This is the first presentation I gave at CTIA 2008 introducing metaTXT to the world at Mobile Web Strategies. Michael Libes from Medio spoke about mobile search and then we both endorsed metaTXT as a user agent for mobile search engine optimisation.

TechnologyBusiness
1 of 14
Mobile Search Mobile Web Strategies September 9 2008 – San Francisco CTIA Bena Roberts & Michael “Luni” Libes
What is Mobile Search?
Mobile Search will be worth $12 billion in 2011 (Gartner)
Mobile Search Business Models Service ARPU Opportunities Mobile Search Sponsored portals Manipulated portals (We suggest etc.) Paid links Sponsored Services Mobile Advertising Branded Portals Banners Text links Off portal pockets of ad opportunity Keyword planners Revenue opportunities for nailing the correct keyword Meta tools New business models Mobile SEO New business models Multimedia content New business models Mobile Search Continually evolving to form more new models
But we are not there yet ,[object Object],[object Object],Service Average Price UK Mobile Advertising CPM GBP 25 UK Yahoo Mobile AD CPM GBP 5 European Average PPC GBP 0.22 US PPC USD 0.25 – USD 1 Rest of World PPC USD 0.03 – 0.10 Mobile Operator portal Germany PPC EUR 5 – 0.25 PPC Sponsored placement UK operator GBP 15 PPC Keyword tools Free In game advertising GBP 5-6 per game
On- and Off-Portal Search ?
On- and Off-Portal Search Mobile Search Downloadables Music, Tones, Pix, Games, etc. Branded Content News, Weather, Sports, etc. Information Web, News, Weather, Sports, etc. User Content Social, Pictures, Videos, etc. Shopping Consumables, mCommerce, etc. Physical World Local, Maps, Directions, etc. on-portal off-portal
Federated Search Music Sponsored Ringtones Web Events/Tickets News Wikipedia YouTube Sponsored Flight Status Airport Limos Web Business Listings Weather Restaurant Reviews Hotels Sponsored Business Listings Map Navigation Web Shopping News Stock Quotes A B C
Partnerships Operator/Publisher Licensing Crawling/APIs Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
Location Based Search Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
The Future of Mobile Search is cultivating mobile search
The Future of Mobile Search ,[object Object],[object Object]
Meta.txt ,[object Object],[object Object],[object Object]
Who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Best Practice Tools for Targeting Federal Agencies & Contracts
Best Practice Tools for Targeting Federal Agencies & ContractsBest Practice Tools for Targeting Federal Agencies & Contracts
Best Practice Tools for Targeting Federal Agencies & ContractsTom Johnson
 
Day 2: Georg Chmiel
Day 2: Georg ChmielDay 2: Georg Chmiel
Day 2: Georg ChmielProperty Portal Watch
 
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Justin_Mink
 
Selling In A Web 2 Ppt
Selling In A Web 2 PptSelling In A Web 2 Ppt
Selling In A Web 2 Pptbarrygrooms
 
NeoMedia Mobile World Congress
NeoMedia Mobile World CongressNeoMedia Mobile World Congress
NeoMedia Mobile World CongressBena Roberts
 
College Design Projects
College Design ProjectsCollege Design Projects
College Design Projectsrpowell2010
 
Sky Is The limit
Sky Is The limitSky Is The limit
Sky Is The limitIvan Zoratti
 
HA Reloaded
HA ReloadedHA Reloaded
HA ReloadedIvan Zoratti
 

Recommended

Best Practice Tools for Targeting Federal Agencies & Contracts
Best Practice Tools for Targeting Federal Agencies & ContractsBest Practice Tools for Targeting Federal Agencies & Contracts
Best Practice Tools for Targeting Federal Agencies & ContractsTom Johnson
 
Day 2: Georg Chmiel
Day 2: Georg ChmielDay 2: Georg Chmiel
Day 2: Georg ChmielProperty Portal Watch
 
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Justin_Mink
 
Selling In A Web 2 Ppt
Selling In A Web 2 PptSelling In A Web 2 Ppt
Selling In A Web 2 Pptbarrygrooms
 
NeoMedia Mobile World Congress
NeoMedia Mobile World CongressNeoMedia Mobile World Congress
NeoMedia Mobile World CongressBena Roberts
 
College Design Projects
College Design ProjectsCollege Design Projects
College Design Projectsrpowell2010
 
Sky Is The limit
Sky Is The limitSky Is The limit
Sky Is The limitIvan Zoratti
 
HA Reloaded
HA ReloadedHA Reloaded
HA ReloadedIvan Zoratti
 
Flypost v1.5
Flypost v1.5Flypost v1.5
Flypost v1.5Flypost
 
2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basics2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basicsJenn Mathews Marketing Consulting
 
Improving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsImproving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsSuzzicks
 
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 FinalMidas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Finaljoannajcheney
 
Improving Mobile Search Listings
Improving Mobile Search ListingsImproving Mobile Search Listings
Improving Mobile Search Listingsguestca744f
 
Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017Overdrive Interactive
 
Cse535 chapter19-web search
Cse535 chapter19-web searchCse535 chapter19-web search
Cse535 chapter19-web searchYihong Chen
 
The App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comThe App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comMoritz Daan
 
Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Jason Cross
 
Atlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas Integrated
 
INTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALINTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALsathish sak
 
Online Internet Marketing
Online Internet MarketingOnline Internet Marketing
Online Internet MarketingCarlos
 
2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves118Tracker Ltd
 
2011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 20112011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 2011Gillian Muessig
 
local_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptlocal_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptzachbrowne
 
57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel 57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel Joshua Tree Internet Media, LLC
 
Reach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyReach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyDeluxe Corporation
 
Using the internet to market products and services 11
Using the internet to market products and services 11Using the internet to market products and services 11
Using the internet to market products and services 11Tiago Simoes
 
Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Deluxe Corporation
 
Power of data
Power of dataPower of data
Power of dataBarney Loehnis
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 

More Related Content

Similar to visibility mobile and metatxt launch CTIA 2008

Flypost v1.5
Flypost v1.5Flypost v1.5
Flypost v1.5Flypost
 
Improving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsImproving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsSuzzicks
 
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 FinalMidas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Finaljoannajcheney
 
Improving Mobile Search Listings
Improving Mobile Search ListingsImproving Mobile Search Listings
Improving Mobile Search Listingsguestca744f
 
Cse535 chapter19-web search
Cse535 chapter19-web searchCse535 chapter19-web search
Cse535 chapter19-web searchYihong Chen
 
The App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comThe App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comMoritz Daan
 
Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Jason Cross
 
Atlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas Integrated
 
INTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALINTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALsathish sak
 
Online Internet Marketing
Online Internet MarketingOnline Internet Marketing
Online Internet MarketingCarlos
 
2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves118Tracker Ltd
 
2011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 20112011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 2011Gillian Muessig
 
local_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptlocal_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptzachbrowne
 
Reach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyReach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyDeluxe Corporation
 
Using the internet to market products and services 11
Using the internet to market products and services 11Using the internet to market products and services 11
Using the internet to market products and services 11Tiago Simoes
 
Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Deluxe Corporation
 

Similar to visibility mobile and metatxt launch CTIA 2008 (20)

Flypost v1.5
Flypost v1.5Flypost v1.5
Flypost v1.5
 
2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basics2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basics
 
Improving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsImproving Mobile Search Engine Listings
Improving Mobile Search Engine Listings
 
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 FinalMidas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Final
 
Improving Mobile Search Listings
Improving Mobile Search ListingsImproving Mobile Search Listings
Improving Mobile Search Listings
 
Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017
 
Cse535 chapter19-web search
Cse535 chapter19-web searchCse535 chapter19-web search
Cse535 chapter19-web search
 
The App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comThe App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.com
 
Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11
 
Atlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development Fundamentals
 
INTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALINTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVAL
 
Online Internet Marketing
Online Internet MarketingOnline Internet Marketing
Online Internet Marketing
 
2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves
 
2011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 20112011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 2011
 
local_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptlocal_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.ppt
 
57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel 57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel
 
Reach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyReach your online potential & help customers find you locally
Reach your online potential & help customers find you locally
 
Using the internet to market products and services 11
Using the internet to market products and services 11Using the internet to market products and services 11
Using the internet to market products and services 11
 
Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!
 
Power of data
Power of dataPower of data
Power of data
 

Recently uploaded

Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 

Recently uploaded (20)

Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 

visibility mobile and metatxt launch CTIA 2008

  • 1. Mobile Search Mobile Web Strategies September 9 2008 – San Francisco CTIA Bena Roberts & Michael “Luni” Libes
  • 2. What is Mobile Search?
  • 3. Mobile Search will be worth $12 billion in 2011 (Gartner)
  • 4. Mobile Search Business Models Service ARPU Opportunities Mobile Search Sponsored portals Manipulated portals (We suggest etc.) Paid links Sponsored Services Mobile Advertising Branded Portals Banners Text links Off portal pockets of ad opportunity Keyword planners Revenue opportunities for nailing the correct keyword Meta tools New business models Mobile SEO New business models Multimedia content New business models Mobile Search Continually evolving to form more new models
  • 5.
  • 7. On- and Off-Portal Search Mobile Search Downloadables Music, Tones, Pix, Games, etc. Branded Content News, Weather, Sports, etc. Information Web, News, Weather, Sports, etc. User Content Social, Pictures, Videos, etc. Shopping Consumables, mCommerce, etc. Physical World Local, Maps, Directions, etc. on-portal off-portal
  • 8. Federated Search Music Sponsored Ringtones Web Events/Tickets News Wikipedia YouTube Sponsored Flight Status Airport Limos Web Business Listings Weather Restaurant Reviews Hotels Sponsored Business Listings Map Navigation Web Shopping News Stock Quotes A B C
  • 9. Partnerships Operator/Publisher Licensing Crawling/APIs Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
  • 10. Location Based Search Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
  • 11. The Future of Mobile Search is cultivating mobile search
  • 12.
  • 13.
  • 14.

Editor's Notes

  1. Your logo deserves top (left) billing