visibility mobile and metatxt launch CTIA 2008

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This is the first presentation I gave at CTIA 2008 introducing metaTXT to the world at Mobile Web Strategies. Michael Libes from Medio spoke about mobile search and then we both endorsed metaTXT as a user agent for mobile search engine optimisation.

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  • visibility mobile and metatxt launch CTIA 2008

    1. 1. Mobile Search Mobile Web Strategies September 9 2008 – San Francisco CTIA Bena Roberts & Michael “Luni” Libes
    2. 2. What is Mobile Search?
    3. 3. Mobile Search will be worth $12 billion in 2011 (Gartner)
    4. 4. Mobile Search Business Models Service ARPU Opportunities Mobile Search Sponsored portals Manipulated portals (We suggest etc.) Paid links Sponsored Services Mobile Advertising Branded Portals Banners Text links Off portal pockets of ad opportunity Keyword planners Revenue opportunities for nailing the correct keyword Meta tools New business models Mobile SEO New business models Multimedia content New business models Mobile Search Continually evolving to form more new models
    5. 5. But we are not there yet <ul><li>Traffic and uptake will happen and when it does ARPU will increase with demand </li></ul><ul><li>Source: visibility mobile </li></ul>Service Average Price UK Mobile Advertising CPM GBP 25 UK Yahoo Mobile AD CPM GBP 5 European Average PPC GBP 0.22 US PPC USD 0.25 – USD 1 Rest of World PPC USD 0.03 – 0.10 Mobile Operator portal Germany PPC EUR 5 – 0.25 PPC Sponsored placement UK operator GBP 15 PPC Keyword tools Free In game advertising GBP 5-6 per game
    6. 6. On- and Off-Portal Search ?
    7. 7. On- and Off-Portal Search Mobile Search Downloadables Music, Tones, Pix, Games, etc. Branded Content News, Weather, Sports, etc. Information Web, News, Weather, Sports, etc. User Content Social, Pictures, Videos, etc. Shopping Consumables, mCommerce, etc. Physical World Local, Maps, Directions, etc. on-portal off-portal
    8. 8. Federated Search Music Sponsored Ringtones Web Events/Tickets News Wikipedia YouTube Sponsored Flight Status Airport Limos Web Business Listings Weather Restaurant Reviews Hotels Sponsored Business Listings Map Navigation Web Shopping News Stock Quotes A B C
    9. 9. Partnerships Operator/Publisher Licensing Crawling/APIs Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
    10. 10. Location Based Search Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
    11. 11. The Future of Mobile Search is cultivating mobile search
    12. 12. The Future of Mobile Search <ul><li>You‘ve created a mobile-optimized site </li></ul><ul><ul><li>http://m.domain.com / http:// domain.mobi </li></ul></ul>
    13. 13. Meta.txt <ul><li>Simple text file describing your site: </li></ul><ul><ul><li>http://domain.com/ meta.txt </li></ul></ul><ul><ul><li>Start optimisation now at www.metatxt.org </li></ul></ul>
    14. 14. Who we are <ul><li>Bena Roberts </li></ul><ul><li>visibility mobile/ GoMo News </li></ul><ul><li>[email_address] </li></ul><ul><li>www.gomonews.com </li></ul><ul><li>www.visibilitymobile.com </li></ul><ul><li>www.metatxt.org </li></ul><ul><ul><li>Michael Libes </li></ul></ul><ul><li>Co-Founder & Chief Architect Medio Systems </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.medio.com </li></ul></ul>

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