Mobile Search Mobile Web Strategies September 9 2008 – San Francisco CTIA Bena Roberts & Michael “Luni” Libes

What is Mobile Search?

Mobile Search will be worth $12 billion in 2011 (Gartner)

Mobile Search Business Models Service ARPU Opportunities Mobile Search Sponsored portals Manipulated portals (We suggest etc.) Paid links Sponsored Services Mobile Advertising Branded Portals Banners Text links Off portal pockets of ad opportunity Keyword planners Revenue opportunities for nailing the correct keyword Meta tools New business models Mobile SEO New business models Multimedia content New business models Mobile Search Continually evolving to form more new models

But we are not there yet Traffic and uptake will happen and when it does ARPU will increase with demand Source: visibility mobile Service Average Price UK Mobile Advertising CPM GBP 25 UK Yahoo Mobile AD CPM GBP 5 European Average PPC GBP 0.22 US PPC USD 0.25 – USD 1 Rest of World PPC USD 0.03 – 0.10 Mobile Operator portal Germany PPC EUR 5 – 0.25 PPC Sponsored placement UK operator GBP 15 PPC Keyword tools Free In game advertising GBP 5-6 per game

Traffic and uptake will happen and when it does ARPU will increase with demand

Source: visibility mobile

On- and Off-Portal Search ?

On- and Off-Portal Search Mobile Search Downloadables Music, Tones, Pix, Games, etc. Branded Content News, Weather, Sports, etc. Information Web, News, Weather, Sports, etc. User Content Social, Pictures, Videos, etc. Shopping Consumables, mCommerce, etc. Physical World Local, Maps, Directions, etc. on-portal off-portal

Federated Search Music Sponsored Ringtones Web Events/Tickets News Wikipedia YouTube Sponsored Flight Status Airport Limos Web Business Listings Weather Restaurant Reviews Hotels Sponsored Business Listings Map Navigation Web Shopping News Stock Quotes A B C

Partnerships Operator/Publisher Licensing Crawling/APIs Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …

Location Based Search Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …

The Future of Mobile Search is cultivating mobile search

The Future of Mobile Search You‘ve created a mobile-optimized site http://m.domain.com / http:// domain.mobi

You‘ve created a mobile-optimized site

http://m.domain.com / http:// domain.mobi

Meta.txt Simple text file describing your site: http://domain.com/ meta.txt Start optimisation now at www.metatxt.org

Simple text file describing your site:

http://domain.com/ meta.txt

Start optimisation now at www.metatxt.org

Who we are Bena Roberts visibility mobile/ GoMo News [email_address] www.gomonews.com www.visibilitymobile.com www.metatxt.org Michael Libes Co-Founder & Chief Architect Medio Systems [email_address] www.medio.com

Bena Roberts

visibility mobile/ GoMo News

[email_address]

www.gomonews.com

www.visibilitymobile.com

www.metatxt.org

Michael Libes

Co-Founder & Chief Architect Medio Systems

[email_address]

www.medio.com