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Mobile Search Marketing  Finding value from mobile search engine optimisation
Scenario 1 <ul><li>You are a mobile brand  </li></ul><ul><li>You invest in mobile advertising and a mobile site </li></ul>...
Mobile Search Engine Optimisation
What is Mobile Search Engine Optimisation?
Is this vital? Yes?
Mobile Site Usability Where Users Click on Mobile Search Results Source: BKI Media Limited 2007-2008
Can’t Find it Survey for Online Source: Iprospect.com
Can’t Find It Survey: Mobile Source: BKI Media: 600 people interviewed in the UK market for leading Search Firm
The Value of Mobile SEO <ul><li>What is the point of a great mobile site if there is no traffic? </li></ul><ul><li>Why spe...
What Value?
Getting Value Return on Investment  In the online space SEO services can return 500% more value than paid advertising serv...
Implied Value and Social Media
What we can do for....
visibility mobile for brands <ul><li>35% of consumers believe that if the brand is at the top of the search engine results...
For operators <ul><li>In the online space if a user users a search engine to find what they are looking for in the first c...
For vendors  <ul><li>Bidding for keywords can cost USD 10 per click – organic traffic is free and makes long term business...
How?
Previous Results
Our Clients and Partners <ul><li>Some clients want confidentiality and we respect that. </li></ul><ul><li>For a list of  p...
Industry Presence <ul><li>Visibility mobile is a European member of the MMA  </li></ul><ul><li>Visibility mobile is a memb...
VISIBILITY MOBILE SEARCH ENGINE MARKETING <ul><li>Thank-you  </li></ul>
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SEO for Mobile by visibility mobile

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This is a presentation that did the rounds at many a show and event last year. It found itself in the inbox of a few big brands - now new clients for us. We are going to update this presentation but we thought we would share it with you.

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Transcript of "SEO for Mobile by visibility mobile"

  1. 1. Mobile Search Marketing Finding value from mobile search engine optimisation
  2. 2. Scenario 1 <ul><li>You are a mobile brand </li></ul><ul><li>You invest in mobile advertising and a mobile site </li></ul><ul><li>After three months you have spent USD 20,000 on your site and mobile advertising </li></ul><ul><li>You then go and do a search for your mobile site in a mobile search engine – but you can’t find it. </li></ul><ul><li>Enter visibility mobile - search engine marketing for mobile leaders </li></ul>
  3. 3. Mobile Search Engine Optimisation
  4. 4. What is Mobile Search Engine Optimisation?
  5. 5. Is this vital? Yes?
  6. 6. Mobile Site Usability Where Users Click on Mobile Search Results Source: BKI Media Limited 2007-2008
  7. 7. Can’t Find it Survey for Online Source: Iprospect.com
  8. 8. Can’t Find It Survey: Mobile Source: BKI Media: 600 people interviewed in the UK market for leading Search Firm
  9. 9. The Value of Mobile SEO <ul><li>What is the point of a great mobile site if there is no traffic? </li></ul><ul><li>Why spend $$$ on mobile advertising without focusing on the organic market of mobile discovery </li></ul><ul><li>Why target only one segment when the mobile is such a viral medium? </li></ul>
  10. 10. What Value?
  11. 11. Getting Value Return on Investment In the online space SEO services can return 500% more value than paid advertising services. Our aim is to mirror this for mobile. Your Brand FACT: Brands get more respect when they rank highly in search results. Cross Pollination Organic traffic will have a viral effect on your brand making sharing, saving and linking possible. Organic Site Growth Organic growth of a domain is much more important than sponsored links as it shows authority and weight. Your Traffic Advertising might drive your traffic for a short period but only search marketing is a gradual and consistent traffic generator.
  12. 12. Implied Value and Social Media
  13. 13. What we can do for....
  14. 14. visibility mobile for brands <ul><li>35% of consumers believe that if the brand is at the top of the search engine results page it has “more value” </li></ul>We can get your brand to the top of mobile search engines.
  15. 15. For operators <ul><li>In the online space if a user users a search engine to find what they are looking for in the first click 82 % of users will favourite the search engine and use that same search engine again. </li></ul>We will ensure your brands and content partners drive more business to your portal and fuel your mobile advertising services. We will get you organic traffic globally making you the most visible mobile operator in the world.
  16. 16. For vendors <ul><li>Bidding for keywords can cost USD 10 per click – organic traffic is free and makes long term business sense. </li></ul>Search engine marketing is the most affordable traffic generator for your business.
  17. 17. How?
  18. 18. Previous Results
  19. 19. Our Clients and Partners <ul><li>Some clients want confidentiality and we respect that. </li></ul><ul><li>For a list of partners see:metatxt.org </li></ul><ul><li>The first mobile standard for SEO </li></ul>
  20. 20. Industry Presence <ul><li>Visibility mobile is a European member of the MMA </li></ul><ul><li>Visibility mobile is a member of the DotMobi Advisory Group </li></ul><ul><li>TSSG.org is a member of the W3C </li></ul>
  21. 21. VISIBILITY MOBILE SEARCH ENGINE MARKETING <ul><li>Thank-you </li></ul>
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