Mobile Search Marketing A Basic Introduction

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    Mobile Search Marketing A Basic Introduction - Presentation Transcript

    1. Mobile Search Marketing a basic introduction Bena Roberts President & Founder visibility mobile
    2. Mobile Search Marketing & Mobile SEO
    3. The Value of Mobile Search Marketing
      • What is the point of a great mobile site if there is no traffic?
      • Why spend $$$ on mobile advertising without focusing on the organic market of mobile discovery
        • Very simply using mobile search marketing and optimisation to build a healthy presence in search engine results.
      • Why target only one segment of the market with a few keywords or a mobile banner campaign when the mobile is such a viral medium?
    4. Mobile Site Usability Where Users Click on Mobile Search Results Source: BKI Media Limited 2007-2008
    5. Can’t Find It Survey: Mobile Source: BKI Media: 600 people interviewed in the UK market for leading Search Firm
    6. Getting Value from mobile search marketing Return on Investment In the online space SEO services can return 500% more value than paid advertising services. Our aim is to mirror this for mobile. Your Brand FACT: Brands get more respect when they rank highly in search results. Cross Pollination Organic traffic will have a viral effect on your brand making sharing, saving and linking possible. Organic Site Growth Organic growth of a domain is much more important than sponsored links as it shows authority and weight. Your Traffic Advertising might drive your traffic for a short period but only search marketing is a gradual and consistent traffic generator.
    7. First steps for mobile search marketing?
      • MetaTXT – www.metaTXT.org simple search standard based on a user agent that will ensure your site is found.
      • Ready.mobi – use it to check for the grade or rank of your mobile site.
      • Use mobile think mobile. Mobile words and keywords are vital.
      • Submission and directories for mobile services is vital moving forward.
    8. Bena Roberts bena@visibilitymobile.com
      • 00496764302151
      • Visibility mobile limited

    + Bena RobertsBena Roberts, 9 months ago

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