Speedo Market Resarch

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Some early market research for Pentland Brand. To design a new sandal.

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Speedo Market Resarch

  1. 1. sandal and brands that don’t do sandals. • noun a shoe with an openwork upper or Brand Overview. straps attaching the sole to the foot. Brands that could ‘do’ a sandal. — dERIVaTIVEs sandalled (Us sandaled) ad- jective. — ORIGIn Greek sandalon ‘wooden shoe’. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  2. 2. textile sandals Jelly’s barefoot sandals climbing sandals utility sandals water sports sandals warm sandals minimal sandals water sports sandals flip flops sports sandals surf booties brand image sandals Sandal Market Overview hiking sandals Cork sandals tire sandals Eco-Sandals fashion sandals branded sandals Roman sandals diy sandals massage sandals pretty and supportive sandals ethical sandals textile sandals sticky sandals recyclable sandals vital foot protectors high heel sandals string sandals ‘pretty’ sandals Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  3. 3. Male Female Functional Fashion Main Observations. 1. Material choice will give the sandal its ‘sex’. 2. Male sandals are more functional. 3. Sandals are either desi gned for a specific task, or provide minimal support. Sandal Market Overview: The Unisex Question? Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  4. 4. in shoes Possible Sandal Connectors elsewhere Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  5. 5. Smar t Foa m cotton. h ixed wit Fibers m ood. ing. hat feels like w old Plastic t on m o ecti Bambo le e inj Texti bl QTC Multia Possible Sandal Materials Wo o Exploring possible material dd ust choices at MADE in PP. y. wo Chi e putt ven p B D3. activ he oard mp Sho ck re / e with ing. po xy a fin cloth ish . ating oder ure m Rec t yc pera r led ‘sm Pape ile’ p oven tem W lasti c. Inte lli-G el tm M.A.D.E Material and Design Exchange. SW1 Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  6. 6. Influence of Crocs Cheap, ‘street’ and patterned. Crocs have become an overnight success that every footwear manufacture is riding. This includes the reemergence of the Mintel’s August 2006 report into footwear 1980 brand ‘Jellies’. suggested that “shoes have become an Exploring Market Trends. Retail. integral part of recent fashion looks.” was evident on this visit. With many Pretty Soles. On the 17th of October 2007, I explored the non-specilists such as H&M and Newlook offering a range of styles in footwear to trendiest area and shops of London. This gave match a comsumers dessing style. me a greater insight into the footwear market, the importance of footwear POS and the current problems with sandals position within High End - Lifestyle footwear this market place. High end brands create a complete ‘point of sale’ experience which lures the buyer into spending the extra £40 on a pair of shoes. Store POS, store layout and sales staff are a vital part in the completion of selling a brand to a consumer. Ugly POS for Sandal Ugly Sandals. Sandals are ugly, and so is there POS. During the current analysis, sandals are out of session, but are still available in many hiking store. The stores the stocked sandals had Customer Customisation bewteen 2 - 10 on display. Currently at the Carnaby puma store you are able to There were NO unisex sandals. create your own trainer by picking each individual component from a range of options located in bin silos. You then scan each one of your fabric parts to view a real time computer visualization of your One Offs, and Celebrity Endorsements. trainer. You can then order you completely custom One off products and ‘exclusives’ are in abundance in retail puma trainer. at the moment. These ‘exclusives’ can be from something as simple as a sticker attached, to a complete redesign of the product. Level of differential design depends on the level of celebrity. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  7. 7. Exploring Market Trends. Retail. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  8. 8. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  9. 9. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

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