Tricky Issues With Local Search Presentation

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Danny Sullivan Local Search

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Tricky Issues With Local Search Presentation

  1. 1. Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com
  2. 2. I needed to call the police…
  3. 7. Google StreetView: Cool Or Not?
  4. 8. “ Cool Sights In Google StreetView” - Chris Silver Smith http://searchengineland.com/cool-sights-in-google-street-view-14088
  5. 9. The Conflicts… <ul><li>Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against &quot;Private Property&quot; Claim In Another Case </li></ul><ul><ul><li>http://searchengineland.com/minnesota-town-opts-out-of-google-streetview-google-fights-back-against-private-property-claim-in-another-case-14114 </li></ul></ul><ul><li>Google Threatened With Sanctions Over Photo Mapping Service in Germany </li></ul><ul><ul><li>http://www.nytimes.com/2009/05/20/technology/companies/20google.html </li></ul></ul><ul><li>It Takes A UK Village To Thwart Google StreetView </li></ul><ul><ul><li>http://searchengineland.com/uk-village-thwarts-google-street-view-17193 </li></ul></ul>
  6. 10. The Benefits… <ul><li>&quot;Google Earth Town&quot; Nanaimo Wires Self To Google Maps To Drive Tourism </li></ul><ul><ul><li>http://searchengineland.com/google-earth-town-nanaimo-wires-self-to-google-maps-to-drive-tourism-13561 </li></ul></ul>Google Woos Brits With Bike-Based StreetView Project http://searchengineland.com/google-woos-brits-with-bike-based-street-view-project-19519
  7. 11. The Solutions? <ul><li>No photography in public? </li></ul><ul><ul><li>Or just for “mapping?” </li></ul></ul><ul><li>Remove public buildings? </li></ul><ul><li>Robots.txt for private buildings? </li></ul><ul><ul><li>Apartments? </li></ul></ul><ul><ul><li>If someone moves? </li></ul></ul><ul><ul><li>OK in Germany but not in US? </li></ul></ul>
  8. 12. Location Services… <ul><li>Make life easier to find nearby business or socialize locations…. </li></ul>
  9. 13. When Google Latitude Stalking Isn’t Such A Bad Thing http://www.techcrunch.com/2009/04/15/when-google-latitude-stalking-isnt-such-a-bad-thing/
  10. 14. … Are Tracking <ul><li>Where’s the data stored? </li></ul><ul><ul><li>On the device, with the carrier, with the app provider, all? </li></ul></ul><ul><ul><li>Is there “one stop” clearing? </li></ul></ul><ul><ul><li>Where’s the privacy policy? </li></ul></ul>
  11. 15. So Consider… <ul><li>Local apps, products, devices offer great usefulness </li></ul><ul><ul><li>But local may need to be easier </li></ul></ul><ul><ul><li>And local can be very personal </li></ul></ul><ul><ul><li>Think through the issues and don’t be surprised if unexpected ones develop </li></ul></ul>
  12. 16. <ul><li>SMX: Search Marketing Expo (http://searchmarketingexpo.com) </li></ul><ul><ul><li>Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East -- especially for advertisers -- next Oct. 5-7 </li></ul></ul><ul><li>Search Engine Land (http://searchengineland.com) </li></ul><ul><ul><li>Stories and news from me and others </li></ul></ul><ul><li>SearchCap (http://searchengineland.com/searchcap.php) </li></ul><ul><ul><li>Daily email recap of search news from SEL & across the web </li></ul></ul><ul><li>Sphinn (http://sphinn.com) </li></ul><ul><ul><li>Social site for search marketers: share news stories, talk in forums, network and view upcoming events </li></ul></ul>Questions?
  13. 17. <ul><li>SMX: Search Marketing Expo (http://searchmarketingexpo.com) </li></ul><ul><ul><li>Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East – emphasis on local – next Oct. 5-7 </li></ul></ul><ul><li>Search Engine Land (http://searchengineland.com) </li></ul><ul><ul><li>Stories and news from me and others </li></ul></ul><ul><ul><li>“ Locals Only” column </li></ul></ul><ul><li>SearchCap (http://searchengineland.com/searchcap.php) </li></ul><ul><ul><li>Daily email recap of search news from SEL & across the web </li></ul></ul><ul><li>Sphinn (http://sphinn.com) </li></ul><ul><ul><li>Social site for search marketers: share news stories, talk in forums, network and view upcoming events </li></ul></ul>

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