Your SlideShare is downloading. ×
0
Petersen Mobility
Petersen Mobility
Petersen Mobility
Petersen Mobility
Petersen Mobility
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Petersen Mobility

250

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
250
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Panel Topic: How to create valuable inventory and enable brands to target their placements Moderated By: Lisa Peterson September 23, 2009
  • 2. U.S. Consumer LBS Market Growth U.S. Location Based Services Users •1 in 10 mobile subscribers 35.00 used an LBS in 4Q081 30.00 •LBS is highest revenue 25.00 generating application category (contributing 70%+) 2 Millions of Subscribers 20.00 Enterprise/MRM 15.00 Consumer •3000+ applications in 10.00 “Navigation” category on iPhone, 25% are free3 5.00 - •$Over $2B Market (consumer 2006 2007 2008 2009 2010 LBS) in U.S. by 20124 (Estimated) Source: 1) Market Research Study by Limbo and GfK Technology; 2) Nielsen Mobile ,4Q08; 3) Apple iPhone App Store; 4) IDC LBS Report, December 2008, #215852 Questions: Is an ad-based model needed to achieve this growth? When is the volume meaningful to the advertisers?
  • 3. U.S. Mobile Advertising Market Chart Source: Kelsey Group Question: Is Location one of the “missing” elements that is needed to help mobile advertising take off? 1Nielsen Mobile, 2Q08 Report
  • 4. A Winning Combination? Mobile Consumer Advertising More Advertiser Value Location Industry Question: What is the right equation for creating more value for the key stakeholders?
  • 5. Topics To Be Addressed • The current state of Location Based Advertising • How important is location to advertisers? • How important is advertising to LBS? • How to create a platform that enables advertisers to reach the desired target • What is the value of geo-enabled content and applications to advertisers and agencies and how can this be demonstrated? • What business model is the most likely for LBA? • When should location be used in advertising and what is the level of granularity required by advertisers? • What challenges must be overcome to make Location Based Advertising work?

×