Microsoft Localizing the Portal

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Scott Moore Cyrus Krohn Localizing The Portal

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Microsoft Localizing the Portal

  1. 1. Localizing The Portal Scott Moore Executive Producer, MSN, Microsoft Cyrus Krohn Director, Local Programming, MSN
  2. 2. ANNOUNCEMENTS • MSN Announces Partnerships with NBC Universal and Hearst Corporation – Partnerships will provide MSN Local Edition over 3,000 video clips a week across 36 U.S. markets from their local news broadcasts. – Available early 2010. • More details available on our blog http://msnblog.msn.com/
  3. 3. Local: 1995-2010
  4. 4. Local: 1995-2010
  5. 5. Local: 1995-2010
  6. 6. Local: 1995-2010
  7. 7. Local: 1995-2010
  8. 8. Local: 1995-2010
  9. 9. Local: 1995-2010
  10. 10. Local: 1995-2010
  11. 11. Local: 1995-2010
  12. 12. Local: 1995-2010
  13. 13. Neighborhood Layers
  14. 14. Portal & Search Synergy 2. The basics are frequently searched for. 1. People stay near their location when visiting Of those that have searched for a local service local businesses. vendor in the last 90 days: 39% - Medical Services 33% - Automotive services 27% - Home or office repair 25% - Financial services 12% - Legal services 9% - landscaping services 3. People care nearly as much about what’s going on in their neighborhood as their country (8 point gap). How Important is it for you to find out what’s happening in: 1 -WebVisible and Nielsen/Netratings, 2009
  15. 15. Local Online Is Lucrative • Online spending on local advertising will grow at a compound annual growth rate of 13 percent to $10 billion in 2013 – Jupiter Research to $6.5B in 2012. Source: Jupiter Research Local Internet Advertising Model, 7/08 (US) © 2008 Jupiter Research, LLC
  16. 16. Predictions •Is hyper-local hyper-hype? •Portals: compete with or compliment local content? •Consolidation is inevitable
  17. 17. Q&A CONTACT: CYRUSK@MICROSOFT.COM

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